Shenzhen property management

competition “power”

25 years, the property management industry and the Shenzhen Special Economic Zone, Shenzhen’s real estate industry has come a storm with uneven road, creating a national history of the development of property management many miracles, but also the birth of a property such as Futian, excellent property, Tairan property, Cheung Kei property, good Henderson property, Fuchun Orient, letters and a large number of very unique properties such as the “brand steward.” Since 2000, the Shenzhen property management industry to continue to play the SAR enterprises敢拼, dare, dare to do the advantages to the brand development of ideas, the concept of professional management as well as market-oriented business model, the property management industry in the country to maintain a strong competitive edge and continue to lead the national property management industry forward.

brand: property management core competitiveness

more than the property management company’s executives proposed, Shenzhen, property management companies, has begun to move towards brand development. And in the increasingly fierce market competition, under the pressure of Ebb Tide, and only brand enterprises can access more sustainable development. Therefore, the brand has become a long-standing commitment to the development of the core property management business the most competitive. It is understood that through the promotion of standardized management, Shenzhen City, a considerable number of property management companies and the property management level has been close to or up to international standards. Since 1996, a group of property management companies, property management industry in the country took the lead through the ISO9002 international standard quality certification, so that the property management of technical standards and quality management into the norms of the international track, the operation of property management operations of each post, each staff, each link has formed a set of strict and scientific management norms and test. So far, more than 100 property management enterprises through the ISO9002 quality certification, the number and proportion of the nation first in the industry. More commendable is that since 1998, a group of brands such as property management company a letter and, Fuchun Orient have been out of the property, such as Shenzhen, exploring the mainland market, shortly after the country that is blowing across the “Shenzhen Property” whirlwind, won the social and economic benefits of double harvest. In the process of exploring the mainland market, the Shenzhen’s property management company from human resources, technology, management, production of tender to the defense of water reflects the national average class, set off waves in the industry, thereby stimulating a national property management market.

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professional force: exploring the development of space

With the market economy, the social division of labor will be getting smaller. The past was dependent on real estate property management has gradually become independent, separate operation, onto the path of professional development. This has become the new property management companies and universal “way of survival and development.” It is understood that at present, Shenzhen Tairan properties, Cheung Kei property, a letter and property are in a positive opening “second front” to elevators, cleaning, greening and other types of work were independent of the property management companies set up outside the new company or an independent undertaking business; Some property management companies to develop community economies, make full use of community resources, to broaden the traditional sense of the concept of property management and give it new meaning and development. According to experts, property management companies based on their advantages, the implementation of diversification can effectively reduce the risk of a single operation, to circumvent the situation of shrinking business. In recent years, the property management business continuing to expand services, property management, ranging from residential, office buildings, commercial and residential extended to hotels, hospitals, terminals and other places; the form of services from full-commissioned consultants and extended to provide a single service; to implement cross-sectoral management, property management and community economies, property management and capital management, such as combining to find new points of economic growth. With the Shenzhen property is becoming more intelligent, the owners quickly improve the quality of life for the request much more common. In order to comply with the development trend of information technology to enhance their competitive strength, Shenzhen Property Management is in a labor-intensive to knowledge-intensive transition period of transformation, the professionalization of the industry as a whole competitiveness will become even more prominent.

service edge: innovative industry connotation

Not long ago, the state has promulgated a new “property law” draft (the draft), the more clearly the functions of property management services to enterprises. Indeed, service quality is the life of the property management. Any neglect of an enterprise service functions, can only rest on its laurels, it is impossible to develop by leaps and bounds. In the area of services, property management companies in Shenzhen after years of exploration and development, continue to make breakthroughs and innovation. Many enterprises by deepening the meaning of property management services, the rapid expansion of the property management coverage.

as Shenzhen continuous socio-economic development and the owners of the property management needs is growing, the Shenzhen property management services provided by enterprises and business content has been from simple basic housing maintenance, cleaning, landscaping, security guards and so on, and gradually extended to the mechanical and electrical maintenance, car park management, festival planning, domestic service, community culture, and rental shops, real estate agents, environmental design, investment, investment and wealth management; property management coverage of residential areas from the initial , office buildings, industrial areas, such as extended to government buildings, schools, shopping malls, hospitals, stations, airports, docks, warehouses, ports, exhibition venues and so on all kinds of property types. In addition to expanding the area of services, service models in recent years, a new bright spot. Some property management companies in their daily operations, sum up the properties of different hardware, as well as the comprehensive needs of the owners, made and put into practice a number of new concepts and new practices, such as “hotel-style management,” “personalized management”, “one drag N management mode “,” atmosphere of management “and so on. On the one hand, developed their own distinct, unique personality characteristics, demonstrating the management of their own strength, on the one hand, as well as development of the whole industry in Shenzhen has provided experience for reference.

talent edge: the driving force for sustainable development

Shenzhen property management industry, after twenty years of development, has accumulated a huge background of considerable expertise in property management personnel groups. Shenzhen’s property management training institutions over the years not only for Shenzhen, but also the country’s property management business delivered a large number of professional talents. The twenty-first century, the talent competition has been touched on all fields. In the property management market, talent competition is the focus of enterprise development. Who owns a high level of property management personnel, will grasp the initiative in the market.

Shenzhen There are currently more than 1,000 property management companies, leading to a large amount of property management, general manager, project managers and other high-end talent. These high-quality property management personnel, have the best overall quality, and a wealth of property management experience, innovative thinking and progressive, it will be Shenzhen’s property management industry in the rapid market expansion in the backbone of sustainable development. In addition, Shenzhen’s many property management companies have set up the training of an effective incentive mechanism, the staff training on the high level of enterprise development strategies to treat. Training of these incentive mechanisms include: Honor incentives, material incentives, to participate in the activities of democratic management incentives, promotion incentives and the provision of learning opportunities of further studies of the incentive. Training include: laws and regulations knowledge, management knowledge, service knowledge, job skills, fire of knowledge, service, etiquette courtesy, professional ethics, computer operations, such as scientific and technological knowledge as well as cultural training.

It is understood that the current property management employees Shenzhen brand certificates are basically the rate of 100 percent, thus creating a better educated and more specialized, younger, skills excellent, ideologically active, and has extensive practical experience and innovative property management talents.

market forces: the market accelerates forward

Shenzhen After 25 years of development, the degree of marketization of the national economy have deepened. Shenzhen property management companies are faced with the same market-oriented challenges. Shenzhen property management industry, although originated in the real estate industry, but market-oriented economic trends require property management industry should not only rely solely on the development of the real estate industry to securing a place, but would require a more independent posture, using market-oriented industry perspective the survival, development. From the real estate industry’s “accessories” to “enterprise” nature of the increasingly apparent, Shenzhen’s property management industry in the country take the lead in a market-oriented exploration and reform. Strictly speaking, property management industry should have the two markets. One is the real estate market. Shenzhen has been the real estate market is the biggest real estate norms and the health of one of the regions, more importantly, the Shenzhen Real Estate is now also at a peak acceleration of development, the prospects for a bright, unlimited potential. In this positive trend, driven by the degree of market segmentation in the real estate continued to strengthen against the backdrop of the Shenzhen property management industry more market-oriented progress is accelerating. The second market is the “consumer market.” In recent years, consumer demand for property management business specialization, requires a very strong brand, consumer rights awareness is significantly strengthened, and property management industry is faced with a comprehensive upgrade the overall quality of the industry challenges. We should appreciate that Fukuda property Poly many well-known brands such as property management companies, said executives have been exploring in greater efforts to study these two markets, and strengthen their ability to market-oriented operation, continuously improve and perfect their own management the level and quality.

property management Shenzhen Development Report

5 years, the total area of corporate governance is increasing, that the property management market mature, the demand has been rising. Expanding area of business management, but the profits did not increase compared to the management area, the progressive decline in profitability, business growth to be further improved. (Text / Tsong)

深圳物业管理5年的迅速发展，品牌的核心竞争力
深圳物业管理

竞争“权力”

25年来，物业管理业和深圳经济特区，深圳的房地产行业已走过了风暴不平衡道，建立一个国家发展史上的许多奇迹物业管理，而且还诞生的财产，如福田区优秀物业，泰然物业，祥祺物业，良好的恒基兆业地产，富春东方，信和大量的非常独特的特性，如“品牌管家。 ”自2000年以来，深圳市物业管理行业继续发挥特区企业敢拼，勇于，敢于这样做的优势，品牌发展的思想，概念，专业管理，以及以市场为导向的经营模式，物业管理行业在该国保持强大的竞争优势，并继续领导国家的物业管理行业向前发展。

品牌：物业管理的核心竞争力

以上的物业管理公司的负责人提出，深圳，物业管理公司，已经开始走向品牌发展。并在日趋激烈的市场竞争的压力下大浪淘沙，只有品牌企业可以进入更可持续的发展。因此，该品牌已成为一个长期发展的承诺的核心物业管理企业最有竞争力的。据了解，通过促进规范化管理，深圳市，有相当多的物业管理公司及物业管理水平已接近或达到国际标准。自1996年以来，一组物业管理公司，物业管理行业在国内率先通过ISO9002国际标准质量体系认证，使物业管理的技术标准和质量管理纳入规范的与国际接轨，知识产权的运作管理业务的每个职位，每个工作人员，每一个环节，形成了一套严格和科学的管理规范和测试。到目前为止，已有超过100个物业管理企业通过了ISO9002质量认证，数量和比例全国{dy}的产业。更值得称道的是，自1998年以来，一批品牌，如物业管理公司的信和，富春东方已走出财产，如深圳，开拓内地市场后不久，该国是刮起“深圳知识产权“旋风，获得了社会效益和经济效益双丰收。的过程中，开拓内地市场，深圳的物业管理公司的人力资源，技术，管理，生产的招标国防水反映了全国平均水平{yl}，抵销波在该行业，从而刺激了国家物业管理市场。

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专业xx：探索发展空间

与市场经济，社会分工将越来越小。过去依赖于房地产物业管理已逐渐成为独立的，单独运行，到道路的专业发展。这已成为新的物业管理公司和普遍“的方式生存和发展。 ”据了解，目前，深圳泰然物业，祥祺物业，信和地产是一个积极开放“第二战线” ，以电梯，清洁，绿化及其他类型的工作是独立的物业管理公司以外的设立新公司或独立开展业务;一些物业管理公司，以发展社区经济，充分利用社区资源，拓宽传统意义上的概念，物业管理，赋予它新的内涵和发展。据专家介绍，物业管理公司根据自身的优势，实施多样化可以有效地减少风险的一个单一的操作，规避业务萎缩的情况。近年来，物业管理企业继续扩大服务，物业管理，包括住宅，办公楼，商业和住宅扩展到旅馆，医院，码头和其他地方;的形式，服务全面委托顾问和扩展提供一个单一的服务;实施跨部门的管理，物业管理和社区的经济，财产管理和资本管理，如结合寻找新的经济增长点。与深圳市物业正变得越来越聪明，业主迅速提高生活质量的要求更为常见。为了符合发展的潮流，信息技术，以提高他们的竞争力，深圳物业管理是一个劳动力密集型向知识密集型转变的过渡期，专业化的行业作为一个整体竞争力将更加突出。

服务优势：创新的产业内涵

不久前，国家已颁布了一项新的“物权法”草案（草案）中，更明确的职能，物业管理服务企业。事实上，服务质量是企业的生命，财产的管理。忽视任何一个企业的服务功能，只能固步自封，就不可能实现跨越式发展。在服务领域，物业管理公司在深圳经过多年的探索和发展，继续取得突破和创新。许多企业通过深化含义物业管理服务，迅速扩大物业管理覆盖面。

连续

深圳社会经济发展和业主的物业管理的需求正在增长，深圳物业管理企业提供的服务和业务内容已经从简单的基本住房维修，清洁，美化，保安员等，并逐步扩展到机械，电气维修，停车场管理，庆典策划，家政服务，社区文化，租赁店，房地产经纪人，环境设计，投资，投资和财富管理;物业管理覆盖面的住宅区最初，办公楼，工业领域，如扩展到政府大楼，学校，商场，医院，车站，机场，码头，仓库，港口，展览场馆等各类财产类型。此外，扩大服务领域，服务模式，近年来，一个新的亮点。一些物业管理公司在日常运作中，总结了不同的硬件性能，以及全面的需要，业主，提出并付诸实践的一些新概念和新做法，如“酒店式管理， ” “个性化管理” ， “一拖氮肥管理模式” ， “氛围管理”等等。一方面，制定了自己的独特的，独特的个性特征，这表明了管理自己的力量，一方面，以及发展的整个行业提供了在深圳的经验，以供参考。

人才优势：动力，为可持续发展

深圳市物业管理行业，经过二十年的发展，已经积累了巨大的背景相当的专业知识的物业管理人员的群体。深圳的物业管理培训机构，多年来不仅为深圳，而且该国的物业管理企业提供了大量的专业人才。二十一世纪，人才竞争已涉及各个领域。在物业管理市场，人才的竞争的重点是企业的发展。谁拥有高水平的物业管理人员，将把握市场的主动权。

深圳目前有1000多个物业管理公司，从而导致了大量的物业管理，总经理，项目经理和其他xx人才。这些高品质的物业管理人员，拥有{zh0}的整体素质，以及丰富的物业管理经验，创新思维和渐进的，这将是深圳的物业管理行业的快速市场扩张的骨干可持续发展。此外，深圳的许多物业管理公司已成立了一个有效的培训激励机制，员工培训高水平的企业发展战略来xx。这些培训的激励机制包括：荣誉奖励，物质奖励，参加活动的民主管理激励措施，鼓励和促进提供学习机会进一步研究的奖励。培训包括：法律和法规知识，管理知识，服务知识，职业技能，消防知识，服务，礼仪礼节，职业道德，电脑操作，如科学和技术知识，以及文化培训。

据了解，目前深圳物业管理的员工基本上是品牌证书率百分之百，从而创造了知识化，专业化，年轻化，技能优良，思想活跃，具有广泛的实践经验和创新的物业管理人才。

市场的力量：市场加速前进

深圳经过25年的发展，市场化程度国民经济加深。深圳物业管理公司都面临着同样的以市场为导向的挑战。深圳市物业管理行业，虽然起源于房地产行业，而是以市场为导向的经济发展趋势要求物业管理行业应该不仅只依靠发展房地产业，以确保一个地方，但需要一个更独立的姿态，使用以市场为导向的行业角度的生存，发展。从房地产行业的“配件”到“企业”性质越来越明显，深圳的物业管理行业在国内率先以市场为导向的探索和改革。严格说来，物业管理行业应该有两个市场。一个是房地产市场。深圳一直是房地产市场是{zd0}的房地产的规范和健康的地区之一，更重要的是，深圳房地产，现在也处于峰值加速度的发展，前景光明，潜力无限。在这种积极的趋势，推动了一定程度的市场细分房地产继续加强的背景下，深圳市物业管理行业更加以市场为导向的进展正在加快。第二个市场是“消费市场。 ”近年来，消费者对物业管理企业专业化，需要一个非常强大的品牌，消费者权利意识显着加强，物业管理行业正面临着全面升级的整体素质，行业的挑战。我们应该明白，福田财产聚众多众多知名品牌，如物业管理公司表示，高管们一直都在寻找更大的努力，在这两个市场的研究，并加强其能力，市场化运作，不断改进和完善自己的管理水平和质量。

深圳物业管理发展报告

5年，总面积的公司治理正在增加，该物业管理市场成熟，需求一直在上升。扩大商业领域的管理，但利润没有增加，而管理方面，逐步减少盈利性，业务的增长将进一步改善。 （文/陈聪）