自1988年以来出生的{dy}xx器,通过中国xx过程内阁15个行业。在此期间15年,中国自己的产品销售总额知识产权的600多万台,但销售刚刚超过400亿美元。消毒柜行业不是为什么这样做?为什么中国的经济发达城市的消费意识xx远远低于其它家电?为什么在空调,彩电,微波炉在外国流行的同时,消毒柜出口几乎为零?为什么消毒柜行业市场动荡非,而不是让百花齐放,共赢发展的xx纠纷?中国消毒柜行业的方式在哪里呢?
消毒柜行业今天面临的向上和向下的追求不平坦的道路,因为它的行业,消费者的意识仍然是一个模糊的概念,工业从传统的制造商竞争主导的专业领域,过渡到大家电品牌的压力风云城。面对这样的市场状况,作为消毒柜行业的创始人,近年来呈上升趋势,新领域,如何带领中国消毒柜行业面对,以迎接新的市场挑战,塑造行业消毒柜如此辉煌?
产业发展:长路朦朦的雾
在上个世纪八十年代末,我{dy}次xx器公司在广东顺德康宝莱诞生,揭开了消毒剂发展的新时代。例如流行时尚产品,这也大大受益于一些制造商,以及作为康宝莱创始人受益更多的撤消,其效果不仅修复是最漂亮的办公楼,还配备了新的家用电器最豪华的中央空调系统消毒柜还和被认为是最有希望的家用电器时间。然而,消毒柜,以目前行业的发展,但他们没有足够的想象力和一厢情愿的完善。据不xx统计,中国的城市家庭电视机的117%,有91%的洗衣机,冰箱80%的普及率普及率普及率。目前,城镇居民家庭17%的股权xx率只有约县级城镇是一个比率不足5%。所有这些数据表明,过去15年的证据,消毒柜行业远远落后于它,由中国自己来的家用电器交加街发明。
今天的消毒柜行业的发展,已初步形成,“楼梯结构”,即万和,康宝两个组成了民族品牌的品牌,线二线品牌科荣,索奇,美国,海尔代表和非xx的品牌与三线填补。从表面上看,在整个行业全面展开,实际上是急躁的态度,充分地在进步和潜心研究,追求少数公司外,有相当的厂商数量仍停留在复制在“思考”从市场上很多产品同质化(这可以看出),很少大小不同千篇一律的产品,有时意想不到除了不一样,其它商标是相同的现象(这很有可能是在OEM方面的投入,同时运作的产品生产方面的时间,其实,这样做是混淆视听,扰乱不仅为自己,甚至也受到消费者的规则); 1再次因消毒剂其自身的特点,使许多非品牌制造商可以很容易地有能力,但这些厂商的营销力量非常薄弱,根本无暇顾及终端市场,有的甚至停留在商品的“一次性购买出“阶段,特别低价格的同时商品出售的一次xx易,这意味着这是”票“交易,不要指望的售后服务提供了支持,这是一个严重的增长,促使整个消毒柜行业很不稳定,这似乎是一个行业的健康发展非常不协调。
从品牌的角度来看
,可以说,该行业的消毒柜的发展历史,是对中国的家电业的缩影:最初少数品牌垄断市场,那么,利益驱动,生产者几何数字跳级的增长,市场分割严重,全国性品牌的影响力逐渐减弱,微薄的利润,{zh1},通过整合,重组和其他疼痛,优化资源配置,以满足业界,使产业的健康,标准化的方向。和现实的市场,主宰这从一个组合,消毒柜xxx的发展;随后的康宝,万和两雄争霸,对现有行业的发展,开始以品牌的道路地理上的划分世界。虽然市场是日益强大的强势品牌的情况下,但颇具规模的,但越来越多的区域品牌,如索契在北京和东北,科荣,例如在浙江,福建,表现出强大的生命力。这是因为民族品牌已删除的资金,网络的力量是很难找到领导的行业优势,也许这是xx后十五年的发展橱柜行业,但仍不能完成的一个重要原因复杂酒吧。
计数器中眼中这个新兴xx家电产品,其次,它似乎没有任何高晕高技术含量检测的,使获得低门槛,从而导致“无数粉蝶”根据统计,生产许可证,目前高达200多个制造商高,这还不包括无数讲习班。生产导致无序,无序竞争,加上市场调节差,应该作出的庄严产业扩散,产品质量好和坏。已被大量的媒体报道,“xx”的问题,更口消毒柜行业难辩,低质量的产品,将影响整个行业是一个恶性循环的声誉使消毒柜行业面临着前所未有的低迷混乱。xx整个行业经常受到对付内部和外部问题的影响,消毒柜,似乎深渊无偿尴尬… …
岁的英雄:壮志未酬
领导人民,消毒柜和冰箱的心是不一样的,电饭煲已经成为基本的厨房产品,并没有真正认识到,消毒柜xx,储存,清洗功能。目前,中国的最广泛使用的砖或木橱柜存储用具,这种传统的方法,根本无法抵御各种xx的入侵,很容易导致通过口腔和危害身体健康的疾病。消毒柜的诞生,使传统的厨柜替代,消毒柜关闭范围的存储和xx功能,效果显着,有效地xx口腔与良好的开端,总宣布,在过去,传统的厨房柜。经过15多年的发展,消毒柜行业已经成熟的过程。产品从{dy}个笨拙,单调的设计到数字式温度控制目前的市场普及,数码印刷等,对简单,数码化,时尚的方向。可以说,xx就行业的固有特点,橱柜行业已基本成熟。
但是,我们必须看到,目前消毒柜行业分散的,强有力的品牌,为大多数非小厂品牌,大多数地区缺乏品牌厂商(目前1亿台的制造商,年产量只有康宝,万和2 ,小规模工业的消毒柜的重要原因,整体实力薄弱);产业集中度不够,两个xx仍低于百分之二十五的品牌康宝,万和各自的市场占有率。相对于小的家庭非常强劲的电热水器,微波炉,xx,这种“自我的中国家电”迫切需要“发明振兴景观”内阁在这种模式下,电器低迷,消毒柜行业呼吁强势品牌的出现,以xx行业现状,规范市场。
早在1999年,有消毒柜行业的{dy}个真正的集成。当时,为了“杀死甲肝,乙肝杀死”因为这两个星级标准,强制干燥了反产品和非品牌厂商的数量。这项工作还针对在一定程度上,整顿生产秩序混乱和竞争力,促进消毒柜行业大重组,大调整。
与此同时,该国为了引导行业健康发展,规范竞争,以积极发挥政策的导向功能。 2000年9月,在国家卫生部在消毒柜行业会由中华预防医学核证机关所,推出了“国民健康金桥重点工程”产品,希望塑造品牌,使健康产业的发展。
近年来,在行业竞争整合,xxxx康宝,万和性能,以及积极的。消毒柜行业的创始人,马丁当然不希望成为“死胡同英雄在最近一次”,一再降低多次从一开始对全国价格的尊严,下跌了百分之四十,并索赔马丁完成了对生活变化的结果,新的租约。只是在转换的时间也没有适应康宝,尽管外界有“廉颇未老”,但也有与“最激烈”的悲剧气氛更多的文件夹。
和民营企业从多万渴望主宰政治舞台上表现出的势头,从2000年开始,常常强迫发起了一个“双行动计划”,“六月革命”“破冰行动”,通过规模对自身优势和技术优势,成本优势,大幅度降低产品价格(40%对30%,进一步降低价格的基础上组合价格下降),消毒柜,全面整合市场,万和“革命行动”,尽管各大媒体给予了全面的跟踪报道,已成为业界携手合作,xx风景秀丽,但没有在xx活力计,疲软的市场。
康宝,万和有竞争力的行动纳入总是通过了“利润换市场”的战略,但市场份额实在是康宝,万和希望做什么?分析人士指出,自2000年以来,康宝,万和动辄以整合后的市场杀手,导致整个行业的价格战空前xx,消毒柜价格下跌,价格战的结果是,市场上很少看到非品牌产品,行业竞争更加激烈。然而,企业总数已,特别是近年来他们的生存,只是许多国内新秀崛起,一些大家电品牌趁机进入的机会来临,纷纷攻击相同的认识,一个巨大的产业,在消毒柜工作。
康宝,万和能够完成统一大业,是很难下结论,与强大的品牌家电介入新兴的品牌可以得到“渔翁利益”,而且市场充满变数。扑朔迷离,波云狡猾的欺骗性,贸易一体化“,可以要求做”?
集成行业:如果是这样,我不敢
消毒柜行业的概况,它不是像其他家电品牌的竞争较少,但实际上表现出了眼睛更叹为观止。为什么不应该出现消毒柜行业{dj2}牛头格兰仕微波炉市场的现象?这当然是消毒柜行业有自己的特殊性,但其总的人格包含一般,我们尝试从这些共同点的行业整合为“打赢行动。”
技术开发企业竞争力的关键技术并不一定成功,但没有技术不能确保企业的成功,技术无疑是这个行业站稳脚跟。大部分中国企业是不是一个致命的弱点或缺乏核心技术,消毒柜行业是中国的家电品牌,但整体产业的技术水平,但是,远远落后于其他家电品牌,资深谁指出,中国消毒柜行业的同质性和较低的门槛,在中国消毒柜行业的技术水平,是一个混乱,大家都知道,没有抓住这个行业的核心技术的一个重要原因,可以说是没有竞争力的,只有带来更多之后,兴奋的“伪劣产品”,并在一段时间内整个行业的损失,缺乏核心技术的产品,使该行业作为一个整体,病人死亡。因此,消毒柜的技术创新还有很长的路要走。消毒柜
行业发展面临的{zd0}的阻力不仅是技术,更重要的战略意义。它的核心战略是如何自己的战略定位,选择自己的发展模式。现在大多数行业xx企业“规模优势”定位其核心战略,所以在成本差异建立一个制造商的“自营崇拜”悠闲,陶醉于自己的总的感觉,代表了发展的前列该行业,事实上,这是一个典型的广泛的管理模式,一个企业,最重要的内容强大的表达式是其自身优势的大小,但其庞大的规模企业,如此大规模的不适应比例科学和利润,这些公司臃肿,其实,竞争力非常薄弱。事实上,在反恐战略中xx的伟大战略误导企业的规模,它不追求利润{zd0}化和利润长期着眼长期,战略性布局的路线是十分错误的。这是否也带来了较大的缺陷,即关键的资源,如稀释后,竞争力将大大削弱,很多大家电企业传来的证明了这一点崩溃。
一个又一个“市场导向”消毒柜消毒柜行业,需要企业需要保持足够的利润,以确保持续不断的研发和创新,以确保消费者继续提供更高的同时,产品的技术含量,企业一直是自己的健康发展。在这个较低的产品价格里面是随着技术日趋成熟和扩大的必然结果,而生产规模。随着价格的自然下降,单位一定利润的产品也逐渐“稀释”,成为研究和开发的薄利润不足以维持业务连续性产品,整个行业将是“本能”的自我保护出来稳态,就像黑暗中将手4“乱划拉”一旦碰到什么东西扎然后赶回相同处理。因此,整个行业是一个缺乏创业精神,这是消毒柜减缓相关因素的产业的发展也需要建立消毒柜行业的突破。
同样,在营销,服务和推广消毒柜公司有错误。在低利润的时代,很多公司成立了自己的xx器控制的网络营销已成为企业管理和成本负担,销售渠道和服务,是迫切需要改变,特别是国美,苏宁的出现所导致,新的格式和专业服务提供商,是更多的家电产业链的出现,有很强的影响。而在一个更普遍的推广已空去世15年来,消费者已经xx是一个模糊的概念,它是对整个行业在传播的错误来,让消费者无法知道他带来任何xx利益利益的要求是什么,这是行业的{ldz}并没有认识到“水”和“井”的推动下,只把现有的资源中提取,不视为引导和培育整个行业,寻求更大的发展。xx再一个终端,服务,人员缺乏配合,因为该产品没有核心技术,那么为什么不在外观,售后服务,企业形象,努力工作,以便在丰富的行业和公司销售的所有产品文化。xx的长期战略规划,缺乏整个内阁,特别是消毒柜行业的奠基人不明白是什么“,使其与分蛋糕,蛋糕”,就目前的福利只侧重,如何巩固它的领导地位,这种“领导情结”将是致命的,他复杂,直到他们自己,被淘汰。因此,消毒柜xxxx的觉醒,是对整个行业的生命线,也是这一行业的健康发展相关因素的成功。
“非典型肺炎”保险丝:铸造“联合舰队”
可以说,当前市场的发展,消毒柜,强大,就像古罗马,整个现场表演,赛马比赛场周围的观众很是赛车消费者在购买消毒柜。xx在对方血腥撕杀柜行业走的过程中,消费者看到的血腥场面麻木,因为在“宏的新闻等等看”的消费者,它同时亦考虑是否带来任何实质性的好处。这在该行业的健康发展竞争方式将在扭曲和扼杀了重要作用。家电企业都是一样的,为什么索尼,松下,西门子,伊莱克斯等国际巨头是通过市场竞争和对中国家电企业的健康发展产生良性的趋势一直是生死战,没有在一个无烟的方式篇章?这难道真是古语说:“橙橘生淮南,淮北相比枳”吗?不,不!消毒柜行业,许多企业要结合思想和观念,都对本行业健康发展的主导要素,如康宝的品牌和规模,万和的价格和技术,美国,海尔的资本和网络,科荣,索奇和创新概念等。然而,一个可能的优势产业,是很难彻底改变,行业需要彻头彻尾的革命与暴动。
总之,一个品牌是{wy}的优势无法完成的宏伟事业,有点“孤独”消毒柜行业健康发展将面临的是如何的情况应该怎么办?如果它不是一个“非典危机”消毒柜行业,很难想象,即使在黑夜里寻找消毒柜行业{lx1}的健康发展“打赢运作。” 7月19日,在消毒柜万和倡导行业{lx1}的12家企业成立了“健康联盟”,从根本上谁下的xx旗帜,xx概念欺骗其他消费类电子产品,而且还借此机会向xx企业联盟的品牌整合产业,共谋健康发展。
可以说,工业发展和必要的政策支持一体化,必要的联盟“的力量。”因为今天的迫切需要消毒柜等行业“狼”的策略。因为“狼”有高度的职业敏感,高攻击性,紧密协作。这些条件是当前消毒柜行业在打击非打品牌,xx行业,打击其他必要因素,消毒柜,一个行业的发展不起作用,那么二,三,四面临未来的威胁… …让企业联盟的贸易障碍形成竞争优势,在充分发挥各自优势,协同作战,并最终实现所有满意。当然,是品牌的优势,有自己的独特优势限制在这种战略中,最关键的一点,联合有意识的,战略性的攻击。当时,品牌就会发现,只有抱成团,胜利的{wy}希望,发展的可能性。越来越多的美国只提供了一个市场环境更广泛的发展,从而使每个人都可以高等教育的花朵。
的“联合舰队的万成员”
和,科荣,美的,海尔,他们消毒柜业一直保持了相对{lx1},如万和的价格和技术,美的,海尔的资本国家领域,和网络,科荣的创新和思想,虽然这些都是到{zxj}的生产力,而是就导致整个消毒柜行业,这些因素是企业必须拥有或暂时没有取得一定的优势企业。因此,在此基础上,与其他企业实现战略联盟,共同建设的道路,xx行业。这样,企业可以发挥一方面,现有的规模,技术,专业化等优势,是整个行业提高竞争力强大的核心,另一方面,可避免在这两个方面的强烈霸权同意有一些游戏规则,使工业界达成的相对垄断。从而提高其他产业的拦截技术门槛,想啃xx设备品牌,引导行业健康积极的发展。另外,为了规范市场竞争行为,并妥善处理与同龄人。这就是如何使撰文发现说明,在同一时间,以及消毒柜行业开始走向理性的道路健康发展搬家的念头而感到幸运!
Analysis of who is going to lead the industry in China disinfection cabinet industry
Since 1988 the birth of our first Sterilizer, China disinfection cabinet industry through the course of fifteen. Fifteen years in this period, China’s own intellectual property rights of the product sales total more than 600 million units, however, sales of just over 40 billion. Disinfection cabinet industry is not why to do it? Why China’s economic developed cities, the consumer awareness Sterilizer far less than other home appliances? Why in the air-conditioning, color TV, microwave ovens popular in foreign countries at the same time, disinfection cabinet exports almost zero? Why disinfection cabinet industry market turbulence non-brand-name disputes rather than letting a hundred flowers blossom and win-win development? China Sterilizer way industry went wrong?
disinfection cabinet industry today is faced with up and down the bumpy road of pursuit, because it trades, consumer awareness is still a vague concept; industry competition from traditional manufacturers to dominate the professional arena, transition to Large household appliances brand pressure Fengyun City. Faced with this market situation, as the founder of disinfection cabinet industry and the rise in recent years, New Horizons, how to lead the industry in China Sterilizer face, to meet new market challenges, shape industry disinfection cabinets so brilliant?
industry development: The Long Way朦朦fog
the last century at the end of the eighties, my first Sterilizer Company in Guangdong Shunde Herbalife was born, which opened a disinfector development a new era. New home appliances such as a popular trendy products, for which also benefited greatly from some manufacturers, and as the founder of Herbalife are benefiting more undone, and its effect not only repair was the most beautiful office building, also equipped with the most luxurious central air-conditioning system disinfection cabinet also and for a time considered to be the most promising home appliances. However, disinfection cabinet to present the development of the industry, but they did not have the imagination and wishful perfect. According to incomplete statistics, China’s urban household TV penetration rate of 117%, a penetration rate of 91% of washing machines, refrigerators a penetration rate of 80%. At present, urban families Sterilizer 17% ownership rate was only about county-level cities and townships have a rate less than 5%. All these data show evidence of the past fifteen years, disinfection cabinet industry is lagging far behind it, and invented by the Chinese themselves have come to the household electrical appliances Cross Street.
development of today’s disinfection cabinet industry, has taken shape, “the staircase structure”, that is million and, Kangbao two formed a line of national brand brands, second-line brand to Section Rong, Sochi, the United States, and Haier represented and non-brand-name brand filled with the three lines. The surface, the entire industry in full swing, and in fact was full of impetuous attitude, with the exception of a few firms in the pursuit of progress and research with great concentration, there are a considerable number of vendors are still caught in the copy of “pondering” on (this from the market many Products homogenization can be seen), very little difference in size-fits-all products, and sometimes unexpected except not the same as other trademarks are the same phenomenon (which could very likely be the OEM side of the commissioning and production side at the same time operating a product, in fact, to do so are confuse people, upset the rules, not only for both their own, and even the consumers also suffered); 1 disinfector again because of their own characteristics, so that many non-brand-name manufacturers can easily have the capacity, but these manufacturers marketing strength very weak and basically too busy to take into account the terminal market, and some even remain in the commodity’s “one-time buy-out” stage, when the special low-priced merchandise to sell one-time dealers at the same time, which means this is the “ticket” trading, do not count on the support provided by the after-sales service; and this is a serious growth, prompted the entire cabinet disinfection industry is highly unstable, which appears to the sound development of an industry very uncoordinated.
from a brand perspective, it can be said that the history of the development of the industry disinfection cabinets are the epitome of China’s home appliance industry: the initial small number of brands to monopolize the market, then the profit driven, producers were geometrical figures jump-class growth, market segmentation serious influence national brands weakened gradually thin profit; Finally, through integration, restructuring and other pains, optimize the allocation of resources to meet the industry to make the industry healthy, standardization direction. And realistic market, dominate the world as seen from the first combo, disinfection cabinet most of the original development; subsequent Kangbao, Wan and the two hung hegemony, to the present development of the industry began to brand the geographical division of the road. Although the market is increasingly powerful in the absence of strong brands, but quite well-established but growing number of regional brands, such as Sochi in Beijing and the Northeast, Branch-wing, such as in Zhejiang and Fujian, have shown strong vitality. This is because national brands have removed the funds, the network strength is very difficult to find the advantage of leading the industry, and perhaps this is disinfecting cabinet industry after fifteen years of development, but still not be able to complete an important reason why sophisticated bar.
counter this emerging disinfection followed by home appliances products, in Chinese eyes, it does not seem to have any sense of the high-tech content of the halo over, making access to low-threshold, which lead to “countless crataegi” According to statistics, production licenses currently as high as more than 200 manufacturers, this does not include the countless workshops. Production lead to disorderly and disorderly competition, coupled with poor market regulation, should have made the solemn of the spread of industry, product quality good and the bad. Has been substantial media coverage, “sterilization problem” even more mouth disinfection cabinet industry has难辩; low-quality products that will affect the whole industry’s reputation as a vicious circle makes disinfection cabinet industry facing an unprecedented downturn chaos. Disinfect the entire industry is often subjected to counter the impact of internal and external problems, disinfection cabinet seems gratuitous embarrassment into the abyss … …
aged hero:壮志未酬
leading the hearts of the people, disinfection cabinets and the refrigerator is not the same , rice cookers have become an essential kitchen products, has not really recognized that disinfection disinfecting cabinet, storage, cleaning function. Currently, China’s most widely used family of brick or wood kitchen cabinets storage utensils, this traditional approach simply can not resist the invasion of various bacteria, very easily lead to disease through the mouth and hazardous to their health. Disinfection of the birth of the counter so that the alternative to the traditional kitchen cabinets, disinfection cabinets closed-wide storage, with disinfection functions, results are obvious, effectively a good start with the mouth clearance, the total announced in the past, traditional kitchen cabinets. After 15 years of development, disinfection cabinet industry has been in process maturity. Products from the first clumsy, monotonous design to the current market popularity of digital temperature control, digital print, etc., and toward the simple, and cyber-based, and fashion direction. It can be said that disinfection cabinet industry on the inherent characteristics of the industry has been basically mature.
However, we must see that the current decentralized disinfection cabinet industry, the lack of strong brands, the majority of small factories for non-brand, regional brand manufacturers majority (currently 100 million units annual output of manufacturers only Kangbao, million and two, small-scale industries are disinfecting counters the weakness of the overall strength of the important reasons); industrial concentration enough, two well-known brands Kangbao, Wan and their respective market shares are still less than 25 percent. Compared with robust in much of the small household electrical appliances in the electric water heaters and microwave ovens, disinfection cabinets this “self-invented by the Chinese home appliance” urgent need “to revitalize the landscape”, in the face of such a pattern in the doldrums, disinfection cabinet industry calls for the emergence of strong brands, to lead the industry status quo, regulating the market.
as early as 1999 there were disinfecting cabinet industry’s first truly integrated. At that time, in order to “kill hepatitis A, hepatitis B to kill” as the two stars standards, mandatory drying out a number of counter products and non-brand-name manufacturers. This exercise also targets a certain extent, to rectify the chaotic state of production order and competitiveness, and promote the disinfection cabinet broad industry restructuring, large-scale adjustment.
At the same time, the country in order to lead the healthy development of this industry, and regulate competition in order to actively play a policy-oriented functions. September 2000, the State Ministry of Health in disinfecting cabinet industry will be taken by the Chinese Preventive Medicine certification authority, launched the “National Health Jingqiao key projects” products, hopes to shape the brand to make a healthy industry development.
and in recent years, the integration of industry competition, leading enterprises Kangbao, Wan and performance as well as positive. Disinfection cabinet industry as the founder, Martin naturally does not want to become a “dead end hero” in recent time, has repeatedly lowered the dignity of nationwide on many occasions since the start price, fell as much as 40 percent, and claims are Martin completed a new lease on life change results. But just at the time of conversion is also not adapted to Herbalife, although to the outside world has a “廉颇not the old” but there are more folders with the “most drastic,” the tragic atmosphere.
and private enterprises from the million and more eager to dominate the political arena to show momentum, beginning in 2000, frequently force has launched a “double-up plans,” “June revolution” “ice-breaking action”, through the size of their own advantages and technological advantages, cost advantages to a substantial price reduction products (40% price reduction in the combo based on a further 30% price reduction), for disinfection cabinets, fully integrated market; million and the “revolutionary action”, although the major media have given a comprehensive tracking reports, has become the industry together Sterilizer beautiful scenery, but there is no counter to the sluggish market in the number of disinfection vitality.
Kangbao, million and the integration of competitive actions are invariably adopted the “profit-for-market” strategy, but market share is really Kangbao, million and would like to do? Analysts have pointed out that since 2000, Herbalife, Wan and frequently resorted to integrate the market since the killer, causing the entire industry Sterilizer unprecedented price war, disinfection cabinets prices fell, the result of price wars is that the market has rarely seen non-brand-name products, and industry competition become more intense. However, the total number of enterprises have their survival, particularly in recent years are just the rise of many domestic rookie, and some big home appliances brand took the opportunity to get into the same awareness of opportunities that will arise, one after another attack, a huge industry involved in disinfecting cabinet .
Kangbao, million and be able to complete the great cause of reunification is difficult to conclusion, and the emerging brand with strong brand appliances intervention can get the “shot-benefits” but also the market is full of variables. Complicated and confusing, wave clouds sly deceitful, trade integration “can ask to do”?
integrated industry: Where is the way I dare
Sterilizer industry overview, it is not like other home appliances brands are playing less, but actually played more than eye-openers. Why should not appear disinfection cabinet industry Galanz exclusive Ngau Tau microwave market phenomenon? This is, of course disinfection cabinet industry has its own particularity, but the total personality contains general, we try to look for from these commonalities among the industry to integrate the “winning operation.”
technology development enterprise competitiveness are the key technologies have not necessarily successful, but no technology can not be sure that the success of enterprises, technology is no doubt a foothold in this business. Most Chinese enterprises is not a fatal weakness or lack of core technology, disinfection cabinet industry is China’s own brand of home appliances, but the overall technological level of industries, however, it lags far behind the other appliance brands, a senior who pointed out that China Sterilizer technological level of industry homogeneity and a low threshold, disinfection cabinet industry in China are an important reason for chaotic, as everyone knows, did not grasp the core technology…
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