苹果跟 Google 在手机广告这块的竞争，可以说是日趋白热化，在 WWDC 过后，苹果也正式针对 iOS 开发者的相关规定做出修正，特别是在广告这一块有些相当『有趣』新规定，这新的游戏规则下，似乎也暗示了 Google / Admob、Adobe / Greystripe 将来被打枪的可能。（FTC 表示：...）

    新的条文中，虽然没有明白点出 Google、Adobe 与狗禁止进入 的大名，但是在内容上，则有以下这些叙述，一如界定所谓『独立』的广告提供者，才能搜集并且追踪相关的资料，而任何『广告服务提供商其所属、附属的手机装置开发者、发布者，以及行动装置操作系统（Google：『...』）、开发环境（Adobe：『...』）等，要是与苹果无关，那就不能符合独立广告提供者的条件』；简单来说，就是 Google 与 Adobe 禁止入内的意思。

详细的条文内容：

3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:

- The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple's prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.

- The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.

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