财政部和商务部联合在今年年底推出部，“家电下乡”政策将使消费者受益于广大农村。记者了解到，占据了三个产品的农村领导- “冰箱，彩电，手机，”是推出招标，试点省份也在山东，四川，河南等地锁在3。

届时，中央和试点地区，财政部将购买家电试点消费者，百分之十三的{zd0}资本补贴元。

购买家电的模式农村

据了解，在“家电下乡”试点始于今年12月，并将于明年5月底，旨在为农村消费者提供“对农村消费的特点，适宜，性能可靠，在同一时间，质量保证，价格低廉，”家电，还提供以满足农民的需要，流通和售后服务。

但为了达到上述的特点，商务部为农村的产品招标的成立，低门槛：除了产品质量，性能要求，而且为那些谁参加投标产品的一部分提供的，必须通过ISO9001质量体系认证，产品必须获得豁免的国家，甚至产品的价格也发了，如冰箱的零售价格不能超过2000元等请求。

“，国家将收购成功的模式，但这些产品将专门为农村市场的模式，不应该在其他市场销售，”海信科龙品牌经理告诉记者宋红燕。

20％，负担得起的{zg}

据悉，“家电下乡”不仅是农民兄弟“感到高兴”的政策，家电制造商也表现出极大的热情。 “如果成功，不仅增加销售，扩大市场占有率，也将大大提高品牌的知名度和声誉，”一台冰箱的企业告诉记者，“农村消费者以往只重价格，不重品牌的消费习惯也将改变“。

在一个冰箱厂的负责人也向记者推测招标后，中标产品价格一般高于”走出价格低百分之十左右“，政府补贴彼此，也下降10个百分点，这将有效地刺激了真正的家电产品的潜在需求的农村地区。

渠道“下乡”的同时，

的，优良的产品农村市场如何农民手中？通路不畅，过去一直是农村家电市场的发展所困扰的问题。在“家电下乡”而言，如果没有一个很好的成本控制渠道，将不可避免地影响到农村消费者的利益，最终实力。

这一点，对农村市场，商务部已经开始“渠道招标”的项目，作为一个单位，省的基本格局，由当地的商业办事处或经济贸易委员会具体实施。

企业参加投标的一部分向记者表示，该频道招标，不仅要求企业有资金，销售实力，也称为在一定范围内的商业利润。 “产品的终端是零售价，毛利等是必需的。”

据透露，“家电下乡”政策也极大地促进了工厂扩大渠道，上游的积极性。例如，海尔的手“的长期发展，在山东联合电器”，“天天顺电器连锁”，长虹也是西南，一些小型和中型城市的北部，西部大开发“的音乐家易”链等等。 “对于家庭的先进制造企业，商务部还鼓励企业挺身而出用具农村网络发展的人士。”

中国家用电器协会霍杜芳在接受记者采访昨天说，“家电下乡”的家电制造商和渠道商提供了各种新的机会，整个会显示一个多分销渠道趋势，未来的家电市场上不会有两个家电连锁企业所垄断。

Channels for home appliances to the countryside accompanied by a maximum of 20% affordable

Ministry of Finance and the Ministry of Commerce jointly launched by the end of the year, “home appliances to the countryside” policy will enable consumers to benefit from the vast rural areas. This reporter has learned that taking the lead in the countryside for the three products - “refrigerator, color TV, cell phones,” the tender is launched, the pilot provinces were also locked in Shandong, Sichuan and Henan provinces in the three.

that time, the Central Authorities and the pilot areas the Ministry of Finance will buy home appliances pilot consumers, each of the 13 percent maximum capital subsidies.

to buy household electrical appliances to the countryside for models

It is learned that the “home appliances to the countryside,” the pilot began in December of this year and will end in May next year, aims to give rural consumers to provide “suitable for the characteristics of rural consumption, reliable performance, quality assurance, cheap,” home appliances at the same time, also provided to meet the needs of peasant flow and after-sales service.

but in order to meet the above characteristics, Ministry of Commerce for the establishment of the countryside Product tender not low threshold: In addition to product quality, performance requests, but also provided for those who take part in the tender Products must pass ISO9001 quality system certification, Products must be exempt country, and even the price of the product also made a request, such as the retail price of the refrigerator can not be more than 2000 yuan, etc..

“the state will buy out successful models, but these products will be exclusively for the rural market models, should not sell in other markets,” Hisense Kelon brand manager, told reporters宋红燕.

a maximum of 20% affordable

learned that the “home appliances to the countryside” policy not only by the peasant brothers “rejoice”, appliance manufacturers have also shown great enthusiasm. “If successful, not only increased sales, expanded market share, will also greatly enhance the brand awareness and reputation,” a refrigerator enterprises told reporters, “Rural consumers previously only re-price, do not re-brand consumer habits will also be changed. “

in charge of a refrigerator factory also speculated to reporters, after the tender, the successful tenderer Product prices are generally higher than “going price” of about 10 percent lower; the Government to subsidize one another, but also down 10 percent, which would effectively stimulate the rural areas of genuine potential demand for home appliances.

channel “countryside” has been accompanied by

rural market for good products, how to peasant hands? pathway impeded, the past has always been the appliance market development in rural areas beset problems. On the “home appliances to the countryside” is concerned, if not a very good cost control channels, will inevitably affect the rural consumers benefit from the ultimate strength.

this, the Ministry of Commerce of the rural market has started to “channel the tender”, the basic pattern of the province as a unit, by the local business office or to the specific implementation of Economic and Trade Commission.

an enterprise to take part in the tender told reporters that the tender for the channel, not only requires businesses have capital, distribution strength, also called the commercial profits in a certain range. “Product of the terminal that is the retail price, gross profit, etc. are required.”

It was revealed that “appliances to the countryside” policy also greatly stimulated the expansion of the factory to channel the enthusiasm of the upper reaches. For example, Haier hand “long-standing joint-type electrical appliances” in Shandong development “day day Shun electrical chain”, Changhong was also the Southwest, some small and medium-sized cities in the north-west development “musician Easy” chain and so on. “For those of rural network development of sophisticated home appliances manufacturing enterprises, Ministry of Commerce also encourage enterprises to put themselves forward.”

China Household Electrical Appliances Association霍杜fang an interview with reporters yesterday, said, “home appliances to the countryside” to all kinds of home appliance manufacturers and channel resellers have provided new opportunities, the whole will show a multi-distribution channels trend, the future home appliance market will not be a two home appliance chain enterprises monopoly. (07-12-10)