目前，中国的卫生洁具的30世界总量％左右，浴室配件也占35世界总量％。国民生产超过1500的1000.00亿元，年销售xxxx，每年出口的增长在百分之二十率。经过十多年的努力，中国水暖产品的档次，质量，不断改进，增加品种，事实上，这可以说，卫生水暖器材“世界工厂”。
但我们不能骄傲。虽然我们有超过4.0亿美元的美国出口，但中国制造商贴上标签，是极少数，进入国际市场基本上采取贴牌(OEM)的形式，同时“曲线救国”，中国已经花每超过四点零亿美元外国高品质的龙头产品进口年。在中国企业开拓晶分行在巨大的传播，形成了独特的花实在太少，大多数的中国制造在国际市场竞争的产品也只能发挥一点赢得了处理结束和利润的作用。
在中国加入世贸组织，随着全球经济一体化的时代，在面对国外品牌和资本的入侵，如何保持江山，导致市场，同时继续拓展国际市场是一个我们必须面对的问题。在买方市场已经成为不争的事实，先决条件，开发新产品会比出口的技术，比服务，其实质是市场对品牌的迫切需要。现在品牌和市场竞争的主角，在市场品牌竞争最锐利的武器！美国xx品牌战略专家汤姆。彼得斯有一个“品牌为王，”他说：“鉴于市场的国家的支持，希望中脱颖而出的品牌啦！品牌！品牌！”国际知名，如高仪，韩斯格雅，科勒等凭借其品牌，大肆攻击中国水龙头精品市场，昂贵的产品大量用于星级宾馆，写字楼，xx公寓品牌。其实，不一定xx进口，中国制造商可能不低，许多为中国的OEM寻找外国公司，就是一个证明！但是，中国制造的xx水龙头的地方很少，远远之间确实使用过的产品。其实，说到底还是竞争力的品牌！当制造商品牌的口号中，与本地制造业价格的优势，我相信，中国制造的产品具有{jd1}的竞争力。宁波埃美柯沙龙生产出{dy}台成功的几大国外品牌于虎口拔牙，在中国进入血液中xx的地方，为国产品牌水龙头在小康的数量，这样做。
消费品牌有一个最重要的原因是家庭信任的品牌名称包含诸如质量，服务，创新，诚信，关键优势。我们必须建立中国品牌，有必要从。
质量仅仅是{zd0}的品牌。质量是企业生存和发展的基础，企业是先决条件参与市场竞争，而且是品牌的命脉所在。无论是参与国际市场竞争广泛，或参加当地的空间，参与国内市场的竞争，质量，永远是{dy}追求的基本生存发展。在“在面对国内竞争国际化，国内和国际竞争，”一个新的市场竞争的生态环境，一方面积极加入国际质量管理体系标准，通过确认身分证的质量在国际市场，另一方面，在追求{zy1}的精神，制定和执行国际标准，甚至比产品质量标准的国际标准高，优良的产品质量的追求和更新，提高客户满意率。
服务品牌，是一个不可缺少的武器。良好的服务在市场上的竞争，提高品牌价值，提高产品附加值，扩大品牌知名度和影响力是很重要的帮助！ “优质服务创造了良好的品牌”，在任何一个行业的话，是适用于所有！不过，我们的龙头产业仍远远不够，因为许多企业没有跟上服务引导到下降的信誉，使企业的财富从这里流出来，最终导致在与市场的狂热之后，虚拟企业吹强风强漂浮在了空气中，留下许多遗憾！要加强服务意识，通过提供增值服务，为消费者的感觉，创造更多的企业价值，以赢得更好的市场信誉，产品和逐步扩大市场份额，也有利于品牌知名度，信誉，影响力不断上升，当然，企业将在竞争中保持{lx1}。
创新是品牌的动力核心。创新是不断打破平衡，不断自我否定和自我超越的过程。或创新的企业形成竞争优势，并创建一个快捷方式的核心竞争力。只有不断创新的概念，以适应不断变化的市场，以创新和发展，在发展，发展我们的业务。水龙头是一种特殊的消费品，它不同于一般消费品不同，它是生命的对外代表素质，是一个审美的选择。
是这个观点，我们必须坚持中产阶级的创新理念，跟上时代的步伐与“城市”，是把科技进步和产品开发利用，不断生产以满足市场和消费者能源需求和节水，绿色环保等特色和时代要求的质量水龙头。
保持品牌的完整性是基础的重点。有句老话，在中国被称为“没有不强奸”，这是古代中国的商界人士误解。看在任何时候，在所有的商业发展，历史，那里的成大事业，都真诚地进行诚信为本。中国水龙头经营理念还需要依靠诚信为宗旨，以“客户至上”，以开拓市场。诚信是市场经济的基石，执行的是发展整个市场的{zg}原则，也是一个非常重要的竞争策略和手段。世贸组织的“白金规则”，平原说明市场经济，也包括经济的完整性。如果诚信的成本，消费者欺诈生存依赖，市场最终会被无情地抛弃。之所以
品牌品牌此外，为了在质量，服务，创新，诚信方面有主导地位，有一个很重要的一点是，品牌的公众意识。论公众认识目前的现状，以发掘只有少数留在国际知名的国内品牌知名度的品牌很少。因此，努力提高国内品牌的公众意识，已成为当前非常重要的课题程度。要充分发挥行业协会的作用，多对专业服务的推广组织的研讨会上，行业协会门户网站，建立行业协会争取做一个对移动广告，电视广告等名义，而努力整合行业资源，形成资源的收集，创建几个强大的品牌，xx的行业品牌奠定了中国xx品牌的基础。 06.9.12

China to build brand-name faucets enhance the competitiveness of national enterprises

At present, China’s sanitary ware accounted for 30% of the world’s total, bathroom accessories also accounted for 35% of the world’s total. National production of taps of more than 1500 enterprises with annual sales of 100 billion yuan, annual exports increasing at a rate of 20 percent. Through more than ten years of efforts, China Plumbing Products the grade, quality, continuously improve, increasing varieties, indeed it can be said that sanitary plumbing equipment “world factory.”
but we can not be proud. Although we have more than four hundred million U.S. dollars of exports, but Chinese manufacturers to affix labels is very few, to enter the international market is basically to take OEM (OEM)form “曲线救国” At the same time, China has to spend each year over four hundred million U.S. dollars import of foreign high-quality faucet products. Enterprises in China tap the huge spread in the dendrite branches, has developed a unique flower is really too small, the majority of Chinese-made products in the international market competition can only play a little won the end of processing and the role of profits.
in China’s accession to the WTO, as the global economic integration era, in the face of foreign brands and the invasion of capital, how to keep Jiangshan, which led the market, while continuing to expand the international market is a problem we must face. In a buyer’s market has become an indisputable fact that the prerequisite conditions, to develop products to be exported than the technology, than the service, and its essence is the market’s urgent need for the brand. Brands are now and for the protagonist of market competition, brand competition in the market are the most sharp weapon! Well-known American brand strategy expert Tom. Peters has a “brand is king,” saying: “In support of state of the market, want to come out ahead depends on the brand! Brands!! Brands!!!” International well-known brands such as Grohe, Han斯格雅, Kohler, etc. With its brand wantonly attacked China taps boutique market, a large number of expensive products are used in star-rated hotels, office buildings, upscale apartments. In fact, not necessarily high-end imports, Chinese manufacturers may not be low, many foreign companies looking for Chinese OEM, is a proof! But the Chinese-made products used in high-grade faucet places are few and far between indeed. In fact, the final analysis or competitive brands! When the Chinese manufacturer of brand slogan, coupled with the prices of local manufacturing advantages, I believe that China-made products have absolutely competitive. Mei Ke宁波埃Sharon produced the first was successfully from several foreign brands on虎口拔牙, in the upscale places in China into the blood, for the Chinese-made brand taps a number of modest means do.
consumer brand name has a family trust as the most important reason is that brand-name contains quality, service, innovation, integrity, such as the key to superiority. We have to build China brand name, it is necessary to start from.
quality is simply the biggest brand. Quality is the enterprise survival and development foundation, enterprises are the prerequisite to participate in market competition, but also the lifeblood of the host brand. Whether it is involved in a broad range of international market competition or to join the local space to participate in the domestic market competition, quality and Forever is the first to pursue the development of basic survival. The face of “the internationalization of domestic competition, domestic and international competition,” a new ecological environment of market competition, on the one hand to actively into the international quality management system standards, was recognized by the international market through the quality of identity cards, on the other hand, the spirit of the pursuit of excellence Develop and implement international standards and even higher than international standards of product quality standards, the pursuit of excellent product quality and update, improve customer satisfaction rate.
Services brand are an indispensable weapon. Service good on competition in the market to raise brand value, improve value-added products and expand brand awareness and influence are important to help! “Good Service created a good brand”, the words on any one industry is applicable to all! However, we do the faucet industry is still far from enough, since many enterprises do not keep up with the Service lead to decline in credibility, so that enterprises wealth flow out from here, eventually leading enterprises in the virtual frenzy with the market after the strong winds blowing strong floating in the air gone, leaving many regrets! We must strengthen the sense of service, through service to provide value for consumers feel to create more value for the enterprise to win better market reputation, product and gradually expand the market share, but also conducive to brand awareness, reputation, influence rising Naturally, businesses will remain in the competition lead.
Innovation is the core of brand momentum. Innovation is constantly breaking the balance, and constantly self-denial and self-transcendence process. Or the formation of innovative companies a competitive advantage and create a shortcut to the core competitiveness. Only with the concept of continuous innovation to respond to changing market in order to innovation and development, in development to grow our business. The tap is a special consumer goods, it is different from ordinary consumer goods, it is the quality of life in a external representation, is an aesthetic choice.
is the view of this, we must uphold the innovative concept of the middle class, keep pace with the times, with the “city” are into the use of scientific and technological progress and product development, and continuously produced to meet market and consumer demand for energy and water-saving , green environmental protection, and other unique characteristics and requirements of the times the quality faucet.
maintain brand integrity are the foundation focused. There is an old saying in China called “no do not rape”, which is the ancient Chinese business people to misinterpretation. Looking at all times and in all the history of commercial development, where the cause of National Cheng Kung University, and all conduct in good faith to faith-based. China taps business concepts also need to rely on in good faith to “the customer above all else” as their purpose to open up the market. Credibility is the cornerstone of a market economy, are running the whole market of the highest principle of development, but also a very important competitive strategy and means. WTO has a “platinum rule”, plain description of the market economy but also the economic integrity. If the cost of good faith, relying on consumer fraud to survive, the market will eventually be abandoned mercilessly. The reason why
brands are brands, in addition to have in terms of quality, service, innovation, integrity on the dominant position, there is a very important point is that public awareness of the brand. On the current status quo in terms of public awareness in order to tap only a few remain in the international well-known brands on the domestic brand recognition rarely. Therefore, efforts to enhance public awareness of domestic brands has become the current degree of very important topic. We should give full play to the role of industry associations, multi-organized seminar on the promotion of professional services, the establishment of trade associations portal to industry associations to do one on behalf of mobile ads, TV ads and so on to fight, while striving to integrate industry resources, the formation of resource gathering, creating several a strong brand, well-known brands for the industry to lay the foundation of China’s famous brands. (06-9-12)