编者按：
在欧洲
有“欧洲智能能源”计划，提出了由欧洲委员会于2003年和2006年之间二万一千五百点〇 〇万欧元投资在欧盟国家和节约能源，发展可再生能源和地区，旨在支持提高能源效率的行动。这是调整和改善欧盟新能源政策的行为。气体产品有燃气能源消耗，而电能更清洁，安全，方便，因此燃气热水器已发展欧洲和美国是{sx}的冬季取暖产品。
在中国
天然气和其他燃料作为主要燃气具行业一直主要在中国市场上的燃气灶和燃气热水器生产，看到那么燃气热水器的数字。随着原材料价格，高家电连锁企业的“进场费”牌燃气具行业越来越集中，竞争激烈，利润下降，年复一年，许多燃气具公司希望从这个贫瘠的金矿在哪里能找到金矿。

近两年随着国内消费水平，消费群体出现多样化，对国际上流行的产品，在国内流行的数字，尤其是那些欧洲风格的产品也越来越受欢迎。像欧式家具，欧式烟度计，欧式的装饰风格。在过去3年，作为中国燃气具行业，一个新的行业- “燃气热水器”杀出重围，呈现出强劲的牛市。在3年前，这些企业的燃气热水器产品基本出口和国内销售几乎为零。

气体在目前的利润率比较低，燃气热水器的总体范围内家电行业在乘坐的船只，然后在年底该产品但具有发展空间有限？这些产品畅销欧美将在中国掀起流行这个旋风？ “作为中国家电市场对燃气热水器市场”开始的主要出版物的权力，在过去几年的跟踪系统已报道的国内燃气热水器产业的情况下，燃气热水器，我们邀请几位xx的行业专家对企业和工业天然气销售强劲的燃煤加热来分析这一现象。{dy}部分

产品文章
进入冬季取暖燃气取暖的主角

文/朱剥

燃气热水器使用天然气，石油液化气等，冬季取暖燃料的设备，通常是在相对富裕地区的天然气利用。中国有很多家庭使用空调，冬季取暖加热，这是一个很大的节能和健康的误解。

早在10年前，欧洲和美国发达国家是{sx}的冬季健康，快速，舒适的燃气在美国家庭的取暖器，办公场所，家庭，宾馆，饭店，咖啡厅，餐厅，社区岗亭，垂钓区，步行街和其他室内和室外场合使用的煤气炉，国内天然气和取暖也不断上升。我的热水器制造商出口欧洲和美国最，但作为中国的“西气东输管道”项目开发，能源开发和使用燃气热水器将逐步推广家庭住房的广大人民群众。斯图尔特将球击入了燃气热水器行业一直是主要出口美国，法国，西班牙等36个国家，在美国的61.7％的市场份额。

燃气热水器和空调相比在四方面具边缘：

1，能效比：

低能效比空调取暖，发电严重，减缓全球变暖。其原理热空调系统的限制，有比暖气少很多：当为热能，较大的亏损，电力能源，低能效比系统热燃气热水器
在中国强大的热效率

文/羽扇豆

“燃气热水器经过20年来，中国市场4年的孵化欧洲市场”，燃气具行业已成为一个新产业。目前，国内天然气的燃气热水器制造商燃煤取暖器，基本上是“两个生产出”：这是被排除的采购的核心组成部分，在市场之外的主要销售和燃气热水器主要由欧洲和美国标准制造标准。由于在国内的销售周期短，资金规模，生产和各种规模的出口企业规模难以燃气热水器没有涉足，这是加热超过20，大型企业，国内天然气市场上{wy}的品牌大部分这是进口或合资品牌，被称为提请只为高尔特，家的名字顺，如太少，并建议天然气公司不要盲目进入燃气热水器的生产。

燃气采暖产品的安全和可靠的中国品牌，全面和公正的外国品牌的表现，即使是好的，达到为例，高尔特燃气热水器，是利用红外线加热，升温速率稳定，是西班牙进口的使用燃烧，而99％以上，节能和环保，消防热效率过3次调整，以适应不同的温度和供暖所需的地方，意大利的进口熄火，缺氧使用，倾倒保护装置，脉冲/压电点火，点火可以xx4.0万倍的稳定供应，燃烧充分，并创建了中国人民和财产保险公司为那些谁对安全使用的一种保障担忧，同样的高尔特和西门子。

，作为中国家电制造业出口的结果是利润不高，许多出口企业出口对国内市场的产品。作为中国的“燃气热水器”{zd0}的出口企业-常州启顺一炉产业群体，例如，58个国家有出口实绩，今年的中国市场正式回访。

燃气热水器即使年销售额20亿元或更多的价值，中国的市场，但仍然非常高的利润，不少企业成为利润的重要来源。和市场上的销售代理，燃气热水器，虽然有较高的盈利产品，但只是在秋季和冬季4个月的销售季节，在选定的品牌，9个月前，有充足的供应是{zh0}的政策。
对中国的家电业和燃气具行业研究和品牌营销
有权计划的{zj0}战略影响的传播机构，在6月发布的关于2006年天然气需求分析报告，家电市场“今年”，指出该燃气热水器行业的特点如下：

1，在2006年燃气采暖产品总数为3500万国内市场需求为40万台，约109百分之去年的增长。

其次，目前国内燃气热水器与生产量只有3个竞争者生产企业的规模都非常稀少。

3，因为燃气热水器是一种新产品，竞争不充分，利润率比燃气热水器和灶具应该比15％?18％为高。

4，燃气热水器是一种季节性的产品，对产品的夏季，冬季4个月的销售周期，如空调，电风扇，太阳能赛季客户配套产品。产品经销商作为夏季的结果更多，所以燃气热水器将成为新的经济增长产业。

五，由于国内电力形势的严峻，国内天然气取暖，今年将继续上升的趋势，预计2?3年，燃气热水器在冬天可能成为部分替代供热空调空调产品。目前，许多华人家庭在冬季使用空调，电暖气取暖，虽然在一定程度上减轻了中央供暖不足的现象，但它不是在冬季供暖的{dy}选择，早在10年前，欧洲和美国制定了关于在选择冬季供暖国家的健康，快速，舒适的燃气热水器。
虽然上述分析
是一个预测性，也说明了新的论点燃具产品。一种产品的最终消费者，燃气热水器，决定在欧洲流行，是一个成熟的行业，市场对欧洲和美国今年冬季广泛选举选举燃气热水器及其有关户外运动的重点，他们集中在节水阿能源健康的生活方式，值得我们充分注意。在中国，欧洲和美国在发达国家的消费趋势差异大约是上个世纪30年，现在减少到8至10年，谁是主要的冬季取暖，预计几年后，世界可能也被称为。

加热器气体剂是一种重要的“港口”

文/唐

虽然在国外天然气热水器的使用时间比较长，但在中国也才弹出近年来由于气候变暖的速度，燃烧等优点非干燥已经被消费者，卡迪森燃气热水器承认，也正式提出由西班牙去年中国市场，通过一年的时间发展，卡迪森喜朗在国内燃气热水器大部分地区上升的势头，这也与国内天然气供热市场已经开放的迅速。那么，目前国内燃气热水器市场的趋势是什么？
1，专业化，大型企业加入竞争。随着升级国内消费者接受，一些出口燃气热水器专业生产厂家添加到之后再“战”过去市场之一，这些制造商有强烈尽管作为备份的生产规模，由于出口依赖，初步附于国内市场的重要性程度不高，但有一些小家电向加工企业，这些专业的，大型企业也调整了经营思想路线，并逐步在国内市场增长开发能力。

2，市场拓展速度。从2003年在北部几个省2005年在所有省份的销售，燃气热水器，显示出其强大的北京“，”快，传播，上海，深圳和其他地方使用，越来越多的消费者该产品已经有了一个良好的认识。

3，天然气的迅速普及速度。随着西气东输传输，空中海上登陆的国家行为，如实施，加快该国的天然气普及率，在天然气燃气热水器的应用表明，其特征的取暖费，加热效应占统治地位的燃气热水器已被越来越多的消费者。

4，国家机构，加强专业力量。代理作为一项重要的“港口”全国燃气热水器，除了产品，服务更多的是反映了市场的变化的优势已“一个敏锐的嗅觉”的卡迪森中国营销中心，不仅在后销售服务于建设一支专业队伍，而且也反映在物流的强大力量，两个主要国家的物流和配送中心，辐射东北，中部，东部和西北，西南地区，充分保证经销商经营水平，本季度短燃气热水器供应的产品。品牌的第二部分

文章

品牌的成功，积累谎言

文/凯文

在令人眼花缭乱的国外品牌进入中国，我们突然发现，一旦好，受欢迎的国内品牌是如此苍白无力，上海产品许可证只能看到怀旧电影，35授权只是想在英国香烟。

国外市场，而且也很少看到中国品牌商品，xx商场基本上看不到，但仔细观察，也可以发现中国的痕迹，在关于MadeinChina许多外国品牌，看来，“在中国制造“已成为一个品牌，以弥补出口的绝大部分。
往年
，我们一直为标题：世界制造业的工厂一个值得骄傲的时刻！它不知道的标题下面，掩盖了真实的痛苦和挫折，投资和生产，复制数量低价竞争，甚至互相广交会血腥屠杀，然而，当我们看世界的企业，特别是发展日本和韩国的企业，会发现这是一个必然的过程。必须是这样的枪林弹雨选择和淘汰，我们可以做的是思考如何检测和跟踪包含了一些必然性的，当别人还在摸索墙壁，良好的，必须回避在他的一大进步思想。

思路决定出路，一顺佳成立于企业开始面向市场选择和切入点产品，在国内和美国，英国，澳大利亚和斯堪的纳维亚半岛和其他主要市场登记与国际和国内市场的开放{zh0}的顺商标，国内一出相当数量的仿制晚上，好太顺是好的，我们的反应准备，我们正在继续加深对生产的专业化程度和在实践中分工的社会发展是变薄的结果。启顺

，对扩大与世界500强的商业巨头数也是国际市场的合作，重点合作的会谈标志着一个很好的商标顺气检查设备将出现在数个月在国外商店。

燃气热水器在国内市场取得良好发展，最重要的是要有一个很好的一个好顺国内{dy}家户外取暖器为基础的企业标准为使达到行业标准开始规范，然后成为国家标准，为行业协会的数字，同时规划，以约束行业的无序竞争，规范国内市场，国内消费指南。

登高和中风，非延伸臂也，看看那些很远的地方风和调用，非声加病也，从常听到的。品牌的形成也并非一朝一夕可以完成，西部家电品牌，几代人都在一个世纪和沉淀形成的结累的，贾舒嗯站在巨人的肩膀上，并与近十年，擦亮大浓度，{zh1}不得不顺好话了光。

(本文作者可能会更好高炉顺集团总经理助理)’

品牌的生存，中国家电业的出路

文/丹陆垃嗯

由于市场开放较早，中国的家电业是中国{zj1}竞争力的行业。中国已成为世界{zd0}的家电与家电市场的{zd0}生产基地。自从中国加入世贸组织，是对世贸组织的辩论很多，但都到户主这是家电企业的竞争更加激烈残酷。在一个开放的全球市场，中国的家用电器，创造一个{sjj}的品牌是{wy}的出路，否则只是死亡，或成为其他品牌代工。

在开市前，我国有一知名家电品牌很多，但是，这些xx的家用电器在欧洲和美国国家品牌的品牌有很大的差距。在中国国内市场，中国家电企业将面临前所未有的挑战，飞利浦，西门子，通用电气，伊莱克斯，B及澳，博世，史密斯答：?如欧洲和美国，在中国电器崛起在对中国家电年底，带来什么？

经济规律似乎告诉我们，企业已在该国的选择，产业环境的选择，制造成本较低的国家。中国家电业正在迅速发展的中国已成为这样一个国家，它正成为世界上{zd0}的家电制造基地。由于中国是一个家电制造业大国，但产品同质化，廉价劳动力，在欧洲中国的家用电器，美国很难在高价格出售更遑论什么是价值的体现。虽然在一，只要改为“大陆”味一切都改变了，价格比国内产品高的设备前面几次，是不是真的“外面的会卖给你出家？”

但在某些行业是例外，燃气热水器是其中之一，一顺佳(得顺)，创作者高尔特(CHANT试验)这些燃气热水器品牌也出现在欧洲和美国，以稳定的质量，良好，信誉外国投资者的欢迎，此外，某些型号的出口价格，国内价格的两倍甚至更多，在这个行业中的品牌的人，赚取足够的“面子”。

厨房中国电力行业也是一个例外，有厨房和巨大的“老板”，“帅康”等，以“中国的核心”，挑战跨国公司，这种精神是许多企业在中国值得学习那个。不久前，在厨房的游戏，在电力行业，已开始面对各种品牌的国际竞争的能力，所以这是自我的国际品牌，改变了竞争的游戏模式的市场规则开始慢慢适应中国的模式。品牌可以扩大产品的价值，我们的最终目标不是到工厂的生存，但该品牌的生存。只有这样，我们的行业将有持续的竞争力。

(本文为“家电市场”的作者一资深行业观察)06.9.12

From Europe to China gas heater of the Normandy landings

Editor’s note:

in Europe has a “European smart energy” plan, are put forward by the European Commission in 2003 and 2006 to invest between 215 million euros in support of the EU countries and regions aimed at energy conservation, development renewable energy and improve energy efficiency actions. This is to adjust and improve the EU’s new energy policy act. Gas products are gas energy consumption, compared to electrical energy is more clean, safe and convenient, thus gas heater has been developed in Europe and America are the preferred winter heating products.

in China with natural gas and other fuels as the main gas appliance industry has been the production of gas stoves and gas water heaters, mainly in the Chinese market to see less gas heater figure. With raw material prices, high household appliance chain enterprises “进场费” brand gas appliance industry increasingly concentrated, intense competition, declining profits year after year, many gas appliance companies hope from this barren gold mine where to find gold.

the past two years, with the level of domestic consumption, consumer groups appear diversification, a number of internationally popular products in the domestic epidemic, especially those with European-style products are also increasingly popular. Like Continental furniture, Continental smokemeters Continental style of decoration. Over the past three years, as a gas appliance industry in China, a new industry - “gas heater” Deus Ex, showing a strong bull market. In the three years ago, these enterprises gas heater Products basic export and domestic sales is almost zero.

gas appliance industry in the current overall context of a rather low profit margin, gas heater while riding a boat, then this product in the end it has little room for growth? Such products are popular in Europe and America will be popular in China set off this whirlwind? “Appliance market” as China’s market for gas heater to start the authority of the main publications, the tracking system over the past few years a number of reported domestic gas heater industrial situation, the gas heater we invited several well-known industry expert on enterprise and industry strong sales of gas-fired heating to analyze this phenomenon. The first part

Product articles

into the winter heating gas heating protagonist

text / Zhu Bo

gas heater to use natural gas, petroleum liquefied gas, etc. Winter heating fuel equipment, usually used in relatively affluent areas of gas. China has many families using air-conditioning heating heating in winter, this is a big energy-saving and health misunderstanding.

as early as ten years ago, European and American developed countries are the preferred winter healthy, fast, comfortable gas-fired heater in the American family, office space, home, hotel, hotels, cafes, restaurants , community police box, fishing areas, Walking Street and other indoor and outdoor occasions the use of gas heaters, and domestic gas heating were also on the rise. My heater manufacturers export most of Europe and the United States, but as China’s “West-East Gas Pipeline” project development, energy development and utilization of gas-fired heater will gradually popularize the broad masses of the family home. Stewart hit into the gas heater industry has been the main export to the United States, France, Spain and other 36 countries, and in the United States market share of 61.7%.

gas heater and air conditioning compared to the mask edge in the Quartet:

1, EER:

low EER air conditioning heating, power serious, slow warming. Its principle of hot air-conditioning system constraints, there are a lot less than heating: When the electrical energy into heat, one of the larger losses, the thermal efficiency of low EER system hot gas heater
strong in China

text / Lupins

“gas heater” After the European market for 20 years, the Chinese market 4 years of incubation, gas appliance industry has become a new industry. At present, domestic gas heater manufacturers of gas-fired heater is basically a production of “two out”: that is the core component of the procurement excluded, outside the main sales market, and the gas heater manufacturing standards mostly by European and American standards. As the gas heater in the domestic sales cycle short, lack of funding scale, the scale of manufacturing and export businesses of all sizes it is difficult to get involved, which is heating the domestic gas market only brand with over 20 major enterprises, most of which are imported or joint venture brand, and is called to draw the names of only a Gault, Jia-shun, such as too few, and have recommended that gas companies should not blindly enter a gas heater manufacturing.

Chinese brands of gas heating products safe and reliable, the performance of fully and fairly foreign brands, even good, to hit Gault gas heater as an example, the use of infrared heating, heating rate stable, the use of the Spanish imports of combustion , and the thermal efficiency of over 99%, energy saving and environmental protection, fire off three adjustments to adapt to different temperatures and heating the space required, the use of imported Italian flameout, hypoxia, dumping protection device, pulse / piezoelectric ignition, the ignition can be precisely 40,000 times more stable supply, burning fully, and create the same Gault and Siemens by the Chinese people and property insurance companies, for those who worry about the use of safety are a safeguard.

as a result of Chinese household electrical appliance manufacturing exports is not high profits, many export enterprises to export their products on the domestic market. Such as China’s “gas heater” the biggest export enterprises - Changzhou Kai Shun a furnace industry groups, 58 countries have export achievements, this year the official return of the Chinese market.

gas heater even though the Chinese market with annual sales value of 2 billion or more, but still very high profit margins, many companies become an important source of profits. And sales agents on the market, gas heater, although a higher profit products, but only in autumn and winter sales season of 4 months, 9 months ago in selected brands and with adequate supply is the best policy.

of China’s home appliance industry and gas appliance industry research and brand marketing have the authority to plan the best strategy to influence the spread of institutions, in June this year released “on the gas appliance market in 2006 needs analysis report”, pointing out that gas heater industry is characterized by the following:

1, gas heating products in 2006 the total domestic market demand of 35 million to 40 million units, representing a growth of about 109 percent last year.

Second, the current domestic gas heater the size of manufacturing enterprises with production capacity of only three competitors are very scarce.

three, because gas-fired heater is a new product, competition is not sufficient, profit margins than the gas water heater and the cooker should be higher than 15% ~ 18%.

four, gas heater is a seasonal product, the winter sales cycle for the four months of summer products such as air conditioners, electric fans, solar season customers complementary products. Product dealers more as a result of the summer, so gas-fired heater will become a new growth industry.

five, due to the seriousness of the situation of domestic electricity, domestic gas heating this year will continue the upward trend is expected to 2 ~ 3 years, gas-fired heater in the winter may become a partial substitute for heating air-conditioning products. At present, many Chinese families used for heating in winter air conditioning, electric heating, although to some extent alleviated the lack of central heating phenomenon, but it is not the first choice for heating in winter, as early as ten years ago, European and American developed countries on the heating in winter of choice for healthy, fast, comfortable gas-fired heater.

Although the above analysis are the nature of a prediction, but also illustrates a gas appliance products of new points. The prevalence of a product ultimately decided by consumers, gas heater in Europe is a mature industry, and market a wide range of Europe and the United States this winter election elections gas heater and their focus on outdoor sports related, they focus on energy saving A healthy lifestyle deserves our full attention. The last century in China and Europe and the United States consumer trends in developed countries the difference is about three decades, and is now reduced to eight to ten years, who is the main heating in winter is estimated that a few years later the world may also be known.

heater gas agents are an important “port”

text / Tang

Although gas heater use in foreign countries spend more time, but in China is also a recent years before they pop up because the warming speed, burning many advantages such as non-drying has been recognized by consumers, Kadison gas heater is also formally introduced from Spain last year the Chinese market through the development of a year’s time, cadi Mori gas heater in the country upward momentum in most areas, this also with the domestic gas heating market has been opened on the rapid. Then the current domestic gas heater market trends have what it?
1, specialization, large-scale enterprises to enter the competition. With the domestic consumer acceptance of the upgrade, some specializing in the production of export gas heater manufacturers add to the market one after another “battle” in the past, these manufacturers have a strong despite the scale of production as a backup, because of export dependence, and initially degree of importance attached to the domestic market is not very high, but with some small appliance add-processing enterprises, these professional, large-scale enterprises have also adjusted the operating line of thought, and gradually increased on the domestic market development capabilities.

2, market expansion speed. From the north in 2003 in several provinces in 2005 in all provinces have the sales, gas heater, showing that its powerful, “the spread of” speed, as in Beijing, Shanghai, Shenzhen and other places of use, more and more consumers have been the product had a good awareness.

3, the speed of the rapid popularization of natural gas. With the West-East Gas Transmission, air-sea landing acts of state such as the implementation and speed up the natural gas penetration in the country, in the natural gas heater gas applications has shown that its characteristics, from the heating costs, heating effect of the dominant gas heater has been more and more consumers.

4, national agents to enhance the professional strength. Agents nationwide gas heater as an important “port”, in addition to products, more are in the service reflects the advantages of the changes in the market has “a keen sense of smell,” the Kadison China Marketing Center not only in the after-sales service on building a professional team, but also in logistics also reflect the powerful forces, the two major national logistics and distribution centers, radiation northeast, central, east and northwest, southwest region, fully guaranteed level dealers operating gas heater quarter of this short supply of products. the second part of the brand

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brand’s success lies in the accumulation of

text / KEVIN

in dazzling foreign brands to enter China, we suddenly discovered that once Well, popular domestic brands are so pale and weak, Shanghai Product licenses can only be nostalgic to see the movie, and 35 license is only think of cigarettes in Britain.

markets abroad, but also rarely seen in China brand goods, high-end stores are basically can not see, but careful observation, or can be found traces of China, in many foreign brands on MadeinChina, it seems that “Made in China” has become a brand to cover the vast majority of exports.

in previous years, we have been a proud moment for the title: the world’s manufacturing facility! It does not know that the title below to disguise the number of the bitterness and frustration, duplication of investment and production, low-priced competition, and even mutual Cantonfair bloody massacre, however, when we look at the world the development of enterprises, especially Japan and South Korea’s enterprises, will found that this is an inevitable process. Must be such a hail of bullets to choose and eliminated, we can do is think about how to detect and follow contain some of inevitability, when others are still groping the wall, the good must shun has in his idea of a big step forward.

thinking deciding the way out, a Shun-kai was founded at the beginning of the enterprise-oriented products on the market selection and entry points, and in the domestic and the United States, Britain, Scandinavia and Australia and other major markets have to register the best Shun trademarks, with the opening of international and domestic markets, the domestic one night out a good number of imitation, the good are good too Shun have prepared our response, we are continuing to deepen the degree of specialization of production and social development in practice division of labor are the result of thinning. Kai Shun

a focus on expanding the international market, with several of the world’s top 500 commercial giant is also the co-operation talks marked a good trademark shun gas check device will appear in a few months abroad stores.

gas heater in the domestic market to achieve a good development, the most important thing is to have a good one to start the norms, in a good-shun domestic first outdoor heater based on enterprise standards for make it up to industry standards, and then become the national standard, at the same time planning for a breakdown of the trade associations in order to bound the industry’s disorderly competition, regulate the domestic market, domestic consumption guide.

Denggao and stroke, non-extended arm also, and see those far away; the wind and call, the sound of non-Canadian disease also, and heard from Chang. The formation of brand can not be achieved overnight, western appliance brands, all generations of people are after a century and tired of the knot formed by precipitation, Jia Shun was standing on the shoulders of giants, and with near…