牙膏香精:征服消费者的筹码之一(二) « oursolo.net

这就要求我们继续发展搜索和不断创新进取,做一些有针对性的调查和测试,对一些独特的香味类型的发展。例如,茴香和混合风味桉叶油,薄荷脑和柏树的混合味道,新鲜水果和一个味道,甚至为年轻女性设计的具体轻微类型的花味,并通过有针对性的研究,以确定给定的测试。

3,以确保牙膏质量

产品可以在评审过程中使用消费者,其稳定的质量是最根本保证。对牙膏质量的影响是各种各样的原因,有润湿剂,胶粘剂,清洁剂和香水等的摩擦,可以说风味质量更为重要。风味成分,因为这些原料是最复杂的,其中的化学成分范围,在特殊条件下的光或高温情况下,例如可能发生的化学反应,在它的颜色和香气香味成分的变化造成的,变化,最终将直接影响粘贴质量,粘贴牙膏发生变色,油,水,或直至最严重变化的香气,所以味道的牙膏质量的优劣将有不同的产品直接影响,导致消费者对产品的评价和选择。

4,新颖的名称
在本质上是所有权的类型也应该下一番功夫,这就要求我们
协会和丰富的语言有深入的了解。有一个不错的吸引力好名字,这将是成功的一半。虽然有些夸张,但球队也显示了一个好名字的重要性。例如,在过去,我们有留兰香留兰香的标题是xx型,并与外国公司的进入,“新鲜的气味”已逐渐获得了消费者的认可。因为它不仅给人民,直接感染,但还阐述了在灌木丛后的感受,不是简单生硬薄荷型的亲和力。另一个例子,在过去,我们都习惯了标题xxx牙膏,虽然广大消费者已经认识到,但多年没有新的变化,几乎逐渐遗忘。随着自然的趋势,有一些外国公司适时推出“xxx”牙膏的出现,尽管中药的概念,但它给人的感觉是赫尔重新振兴。可以看到,如果有一个独特的,适当的亲和力,也有一个很好的描述该产品的推广具有强大动力。

5,产品功能,以维持一个统一的

现在牙膏产品不再是简单的清洁口腔的目的,它提供了更多的效果。现在市场上出现了诸如牙膏产品的功能是多方面的,美白牙膏,防龋牙膏,xx牙膏,冷酸灵,如牙膏,牙膏,甚至体重减轻。这些功能的产品将需要风格味道的出现,各自的职能可以合并,那么,它将使产品的{zj0}动力。当然,在选择牙膏味道的影响有很多原因,上述各点,而不应xx覆盖。事实上,牙膏口味只能选择一个总结的过程是最重要的是能够理解的重要作用的牙膏产品的本质,因为它可以让你能够开发在胜人一筹的新产品。

Toothpaste Flavor: to conquer one of the consumer chips (b)

This requires that we continue to develop search and constantly innovative and enterprising, and to do some targeted investigations and tests, the development of some unique types of fragrance. For example, fennel and mixed flavor cineole, menthol and cypress mixed flavor, fresh fruit and a single flavor, and even designed specifically for young women with a slight floral flavor of the type, and through targeted research to identify tests given.

3, to ensure the quality of a toothpaste

Products can be consumers in the use of the process of accreditation, the quality of its stability are the most fundamental guarantee. Impact on the quality of the toothpaste are a variety of reasons, have wetting agents, adhesives, detergents and fragrances, such as friction, which can be said that the quality of flavor is more important. Flavor ingredients because these raw materials are among the most complex, in which the chemical composition range, in the case of light or high temperatures under special conditions, such as may happen a chemical reaction, resulting in changes in flavor components of its color and aroma change, eventually will directly affect the quality of paste to paste toothpaste happen discoloration, oil, water or until the aroma of the most serious changes, so the merits of flavor quality of the toothpaste will have a direct impact of different products, resulting in consumers of the product evaluation and choice.

4, the name of novelty

in essence the type of title should also be下一番功夫, which requires us to enrich the association and deep knowledge of the language. Have a nice attractive good name, it will be successful by half. Although some exaggeration, but the side also shows the importance of a good name. For example, in the past, we have the title of Mentha spicata Mentha spicata is the natural type, and with the entry of foreign companies, “fresh scent” has gradually gained recognition of consumers. Because it not only to the people to direct infection, but also spelled out in the brush after the feelings, than simply blunt spearmint type more affinity. Another example, in the past, we are all accustomed to the title Chinese herbal toothpaste, although the vast number of consumers has been recognized, but for many years and no new changes, and almost was gradually forgotten. With the emergence of a natural trend, a number of foreign companies the right time to launch the “herbal” toothpaste, although the concept of Chinese herbal medicine, but it gives people a feeling of Hull to re-rejuvenated. Can see if there is a unique, appropriate affinity but also has a good description for the product is promoted with a strong driving force.

5, and product features to maintain a unified

now toothpaste products are no longer simple to clean the mouth for the purpose, it was given more effect. Now appearing on the market a wide range of functional toothpaste products, such as, whitening toothpaste, anti-caries toothpaste, desensitization toothpaste, cold acid-ling, such as toothpaste, toothpaste and even weight loss. Products of these features will require the emergence of style flavor to their respective functions can be combined well, then it will give the product a good impetus. Of course, the impact of toothpaste flavor choices are many reasons, the above points and should not completely covered. In fact, toothpaste flavors to choose only one summary of the process are the most important thing is to be able to understand the essence of toothpaste products in an important role, because it allows you to be able to develop new products at one-upmanship. (07-12-6)

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