最近，过高的奥运营销，泉州约旦和体育品牌的IT产业热潮热，联想集团宣布联合营销活动，将是另一个引人注目的营销模式，向世界展示—跨界合作。

进行跨界合作不仅仅是一个营销模式。其英文名称是“交叉”，在国际市场营销部门已成功的先例，可口可乐可以说是这一模式的积极倡导者。与先前的讨论网络游戏“魔兽世界”中尝到了合作的甜头，今年还开放了其时尚品牌和新的合作班尼路。此外，国际时装品牌阿玛尼和奔驰CLK500敞篷车型在促进合作的成功，再次为跨界合作模式“之分。”

事实上，泉州运动品牌阵营也有类似的先例，去年特步与网络游戏公司盛大的“龙与地下城”游戏的合作，在产品包装，海报双方，媒体广告和游戏相互渗透的计划。

但是，这作为国内IT业合作伙伴的结果时是一个“大”，其合作尤为引人注目的尝试。

，根据约旦，企划部周经理英丽透露，他们与该协会目前的合作主要是在两个市场相互体现借用对方的产品和媒体及其他资源，相互促进信息传播的其他品牌。合作包括：在终端促销的互动乔丹协会，协会官方网站和约旦相互联系的官方网站，互动广告资源，双方等。

据了解，之后的合作活动的宣传工作，以促进货物和产品，对各种标志双方企业将并排在一起。作为当事方企业的一个结果是在国际奥委会的合作伙伴，其品牌下的奥运五环标志自然成为突出的象征，因此其他公司实际上将作出奥林匹克移植一条捷径。当然，这种“附带利益”，并拒绝讨论。

文化传播有限公司泉州遗产Chen戎钟认为，对一个品牌的{zd0}好处的跨界合作是允许无关的相互渗透原来的元素相结合，在一个新的亮点产生。这种合作使双方共享信息，品牌优势和资源忠实的用户群，获取更大的利益，更多的用户和更广阔的市场，有可能对这一新发现的机会。

Quanzhou sports shoe Lenovo try to cross-border cooperation

Recently, too hot in the hot wave of Olympic marketing, Quanzhou Jordan and sports brands in the IT industry, Lenovo Group announced the joint marketing efforts, will be another eye-catching marketing mode to show the world — cross-border cooperation.

out cross-border cooperation is not just a marketing model. Its English name is “Crossover”, in the international marketing sector has been successful precedent, the Coca-Cola can be said to be keen advocates of this model. In earlier discussions with online games “World of Warcraft” have tasted the sweetness of cooperation, this year also opening up its fashion brands and the new cooperation班尼路. Furthermore, the international fashion brands Armani and Mercedes-Benz CLK500 convertible models in promoting the success of cooperation, once again for the cross-border cooperation model “points.”

In fact, Quanzhou brand sports camp also has a similar precedent XTEP last year with the online games company Shanda’s “Dungeons and Dragons” game of cooperation, both sides in the product packaging, posters, media ads and Games mutual penetration program.

However, this time as a result of the domestic IT industry partners are a “big”, and its cooperation is particularly eye-catching attempt.

, according to Jordan, planning department manager Zhou Ying Li disclosed that their current cooperation with the association is mainly embodied in both marketing each other to borrow each other’s products and media and other resources and promote each other brand of information dissemination. Cooperation include: Michael Jordan in association with interactive terminals promotions, association official website and the official website of Jordan mutual links, and interactive advertising resources the two sides and so on.

It is understood that after the co-operation in activities to promote promotional goods and products, the enterprises of both sides of the LOGO will be together side by side. Enterprises as a result of one of the parties are partners in the International Olympic Committee, and its brand under the Olympic rings logo naturally become a conspicuous symbol, so the other companies will be virtually made a shortcut with the Olympic grafting. Of course, this “side benefit” and refuse to discuss.

Culture Communication Co., Ltd. Quanzhou heritage Chen Rong Zhong believes that cross-border cooperation for the biggest benefits of a brand is to allow nothing to do with the original elements of a mutual penetration, combined, resulting in a new bright spot. Such cooperation allows both parties to share information, brand advantage and a loyal user base of resources, to obtain greater benefits, more users and the broader market, there may be found on this new opportunity. (07-12-6)