- Project:SyFy On-air Identity|
- Client:NBC Universal|
- Media:Motion|
- Audio:Rich Martin|
- © ManvsMachine / Prou
On 7th July 2009 the Sci Fi channel relaunched
as SyFy. ManvsMachine were invited by fellow London design studio
Proud to collaborate from the pitch stage of the rebrand project –
tasked with designing the new on-air look.
The brief asked for an ownable and distinguishable solution;
retaining the positive associations from the genre of science
fiction, whilst appealing to a broader audience and embracing the
benefits of imagination.
