海南省的经济和贸易的9人代表团前往法国，德国，荷兰，意大利和沿进行商务访问木制家具市场的欧盟国家，并参观了慕尼黑，德国，木家具产品的销售市场，木鞋厂阿姆斯特丹，荷兰，意大利罗马DRH国际木家具厂，听取负责人介绍，业务交流和商务洽谈。考虑经济和贸易代表团，在法国，德国，荷兰，意大利和其他欧盟国家木制家具市场仍然是一个巨大的商业机会，市场潜力，这是值得深入发展。
首先，欧盟家具西欧的市场条件
世界各地都是最发达的区域，一千〇一十九点〇万平方公里，人口7.9亿，一个极为有利的自然条件，交通便利，贸易发达地区之一的土地，因为自从欧盟机构向社区加入xx国家间实现贸易自由化，极大地促进了外贸发展的非关税壁垒。德国慕尼黑，我们访问了几个家具市场，家具销售，他们有高，中，低档商品，而大多数欧洲人的生产，是xx木制家具是欧洲国家，海南省出口到欧洲，生产，低端家具，只有一小部分家庭主要用于餐具，沙滩椅等，但数量不多，利润不高。欧洲人有一个更高的消费水平，他们认为，中国货物不做工精细，更粗糙，不够创新的设计风格，豪华和风格。
近年来，中国的经济和欧洲共同体和良好的发展势头，贸易关系，贸易额不断增长的合作，潜力巨大。在过去的两年，海南省与欧盟的经济和一般贸易关系，保持了在2002年两国贸易不断发展的趋势，达一五八五四零零零零美元，为8.5占贸易总额在2003年10月贸易283.38万美元(其中木制品及家具出口三千一百三十八点〇万美元)的15％，占贸易总额，欧盟已成为全省的四大贸易伙伴之一。尽管海南省木家具贸易，欧盟不是，出口仍然是比较低的水平，但从长远来看，在家具市场，双方互补性强，市场空间。
二，生产质量和环境标准，卫生
欧盟重视在罗马，意大利，国际DRH木家具厂，商贸团的研究十分重视产品质量和环境卫生被要求在有关质量和卫生细节有关的环境问题。他们是否将在欧洲推出的产品或从国外进入欧盟必须符合欧盟的质量和环保认证标准规定，他们生产的所有符合欧盟环保标准的家具，质量和卫生，取得了ISO9000和ISO14000认证等质量和环保体系认证。在欧洲{dj0}酒店和xx仿古家具生产的产品全部由客户的青睐，产销两旺，深受消费者的投诉很少。在生产制造，市场需求和供给和需求方要求，生产者，生产，以及款式新颖细致的工作，一个高度机械化的设计。意大利罗马，如国际DRH减少木材家具厂的员工，近千点○○万美元年产值，阿姆斯特丹，荷兰木鞋厂生产木履超过70万双鞋，700多个年产值万美元。
三，发展前景和建议
海南木家具产品是从海南开始出口到欧洲，和物种多样性，有上升的趋势年复一年。全省生产初级产品和轻工产品，纺织品，玩具，木制家具，比如在欧洲有很强的价格优势和广阔的市场空间。因此，木制品和家具，必须海南省，原料，廉价劳动力等优势的低价格，充分利用，努力扩大欧洲家具市场，欧洲人用来生产在同一时间合适的产品，应集中对产品质量，在设计风格上加快技术创新和发展，生产在欧洲市场可承受的产品将非常有竞争力的成本，特别是在中欧和东欧和地中海周边国家，超过同类产品上价格和质量优势。与荷兰，意大利和其他同行，他们希望与中国同行进行合作和交流，而且也希望中国的家具，可以更多地进入欧盟市场，共同促进家具业的发展。
首先，行业协会，以推动木制品行业。欧盟协会是xx的，但在生产，进口，销售等各个环节也发挥了在保护国内市场的巨大作用，健康，稳定发展。在他在罗马，意大利，DRH国际木家具厂，贸易代表团考察获悉，进口原料，木材商代理，统一价格，所有的进口，使不仅能保护自己的市场，消费者和生产者的利益，使有限资源得到充分利用，而且还理顺进出口渠道。然而，从海南省，目前的木制品和家具及工业布局的角度发展，但仍有很多不满意的地方，如木材制品，家具等行业，统一管理，分散，缺乏，小规模的家具企业，竞争力较弱，森林资源没有得到充分利用，有的甚至以次充好。为此，海南省，以加强政府的指导下，行业协会的建立，完善的生产，供应，销售系统，并建立成员贸易信息网络的建立提供设计，技术，标准，市场需求和供应，价格信息服务，统一对外营销的相互沟通，以避免相互间的价格坚挺，在海南省做大做强的共同木制品业，以促进其发展。
二是提高规划设计，自己的品牌的创建。随着中国经济的进一步一体化的世界中，海南的家具的发展也应该跟上世界的步伐，这需要一方面，我们要提高木制品和家具加工，支持企业不断优化投资软环境，提高科技含量;另一方面，通过吸收，消化和方式对国有化和国际化的设计理念，引进推广的特点，大力培育国际品牌。海南独特的自然环境，是建立品牌的支持，生产符合国际卫生标准，在国际社会建立海南省的环境形象，为更好地利用空间的出口而努力。
三个引导企业采用，请进来，进入不同的形式来进行，提高了海南省及主要市场的木材产品的出口，有较大的市场发展潜力的努力。对于一些贸易障碍应该积极参与谈判，使中国的充分利用加入WTO的权利，{zd0}限度地xx非关税贸易壁垒，保护和海南省，木制家具出口增长的国家。四是进一步提高产品的促销。积极参与世界的一部分，举行了家具展览会，博览会，品种保持与外界沟通交流，建立自己的专用网站，推广自己的产品。在开拓欧盟市场，欧洲国家应考虑到消费和人生哲学的概念，并逐渐被中，低档向xx家具的发展。 06.9.6

Hainan Province, an economic and trade delegation visits to Europe a huge market for wood furniture

Hainan Province, the economic and trade delegation of 9 people going to France, Germany, the Netherlands, Italy and the EU countries along the wooden furniture market for business visits, and visited the Munich, Germany, the market for wood furniture products on sale, wooden shoe factories Amsterdam, the Netherlands, Rome, Italy DRH International Wood Furniture Factory to listen to the responsible persons briefing, and business exchanges and business talks. Consider the economic and trade mission in France, Germany, the Netherlands, Italy and other EU countries wooden furniture market is still a great business opportunities, market potential, it is worth developing in depth.
First, the EU furniture market conditions in Western Europe
all over the world are one of the most developed regions, the land area of 10,190,000 square kilometers, population 790 million, an extremely favorable natural conditions, transport facilitation, trade is well developed, since the EC body since the accession to the Community to eliminate tariff barriers between countries to achieve trade liberalization, which greatly promoted the development of foreign trade. Munich, Germany, we visited several furniture markets, furniture sales, they have high, medium and low-grade commodities, while most Europeans are production, are high-grade wooden furniture are produced in European countries, Hainan Province, exported to in Europe, the low-end furniture, only a small part of the family are used mainly tableware, beach chairs, etc., but in small quantities, the profit is not high. Europeans have a higher level of consumption, they believe that Chinese goods do not work fine, more rough, not enough innovative design style, luxury and style.
In recent years, China’s economic and trade relations between the European Community and the good momentum of development, and trade volumes continued to grow, huge potential for cooperation. The past two years, Hainan Province, with the EU economic and trade relations in general, maintained a constant trend in the development of bilateral trade in 2002 amounted to 158,540,000 U.S. dollars, accounting for 8.5 percent of total trade to trade in October 2003 to 283.38 million U.S. dollars (of which wood products and furniture exports 31,380,000 U.S. dollars), accounting for 15% of total trade, the EU has become one of the province’s four major trading partners. Although Hainan Province wood furniture trade to the EU is not, exports remain a relatively low level, long term, however, the two sides in the furniture market are highly complementary and marketing space.
Second, the production quality and environmental standards, hygiene
EU attaches great importance to product quality and environmental hygiene in the study in Rome, Italy, the International DRH wood furniture factory, the trade mission were asked in detail about the quality and hygiene-related environmental aspects. Say whether they introduce products in Europe or from abroad to enter the European Union must be in compliance with EU quality and environmental protection provisions of certification standards, they manufacture furniture, all in line with EU environmental standards, quality and hygiene, and achieved ISO9000 and ISO14000, etc. quality and environmental protection system certification. Top hotels in Europe, and high-end antique furniture products are produced by them, all by customers favor, sell very well, very few complaints by consumers. In the production of production, producers in accordance with market demand and supply and demand-side requirements to produce, and the design of novel styles and elaborate work, a high degree of mechanization. Rome, Italy, such as the International DRH less wood furniture factory employees, the annual production value of nearly 10 million U.S. dollars; Amsterdam, the Netherlands wooden shoe factory production木履10,000 pairs of shoes more than 70, annual production value of more than 700 million.
three, development prospects and suggestions
Hainan wooden furniture products are from Hainan began exports to Europe, and species diversity, have an upward trend year after year. The province’s production of primary products and a variety of light industrial products, textiles, toys, wood furniture, such as in Europe have a strong price advantage and a broad market space. Therefore, wood products and furniture, must make full use of Hainan Province, the low prices of raw materials, cheap labor and other advantages, strive to expand the European furniture market, the Europeans used to produce suitable products, at the same time should focus on product quality, in terms of design styles on accelerating technological innovation and development, to produce affordable products in the European market will be very competitive in their costs, particularly in Central and Eastern Europe and the Mediterranean and surrounding countries, more than comparable products on price and quality advantage. With the Netherlands, Italy and other counterparts, they want to and the Chinese counterparts to cooperate and communicate, but also hope that China’s furniture can be greater access to EU markets, and jointly promote the development of furniture industry.
First, the establishment of industry associations to promote the wood products industries. EU association is perfect, but also in production, import, sale and other links have played an enormous role in the protection of the domestic market, the healthy and stable development. During his inspection tour in Rome, Italy, DRH international wood furniture factory, the trade mission was informed that import raw materials, all imports of timber merchants agents, unified price, so that can not only protect its market benefits consumers and producers, making limited resources can be fully utilized, but also straighten out the import and export channels. However, from Hainan Province, the current wood products and furniture and industrial development of the layout of view, there are still many unsatisfactory places, such as in wood products and furniture industry, the lack of unified management, fragmented, small-scale furniture enterprise, competitiveness weak, forest resources have not been fully utilized, and some even以次充好. To this end, Hainan Province, to strengthen the Government’s guidance, the establishment of trade associations, the establishment of sound production, supply, marketing system and establish a trade information network for members to provide design, technology, standards, market demand and supply, price information service, unity external marketing to communicate with each other to avoid mutual inter-firm prices, bigger and stronger the common wood products industry in Hainan Province, to promote its development.
Second is to improve the planning design, the creation of their own brand names. As China’s economy and the world to further integration, the development of Hainan’s furniture should also keep up with the pace of the world, which requires the one hand, we want to increase the processing of wood products and furniture to support enterprises to continuously optimize the soft environment for investment, improve technological content; on the other hand, through absorption, digestion and the way the introduction of the characteristics of the promotion of nationalization and internationalization of the design concept, make great efforts to cultivate international brands. Hainan’s unique natural environment is to build brand support, in production to meet world health standards, in the international community to establish Hainan Province, the environmental image, and strive for greater export of space.
are three guiding enterprises to adopt, please come in and go out into various forms, increased exports of wood products in Hainan Province and furniture of the major markets and have greater potential for market development efforts. For some countries the trade barriers should be actively engaged in negotiations, make full use of China’s accession to the WTO rights to maximize the elimination of non-tariff barriers, protection and expansion of Hainan Province, wooden furniture exports. The fourth is to further enhance product promotion. Actively take part in the world, held a variety of furniture fairs, expositions, maintain and communicate with the outside world to communicate, to establish their own exclusive website to promote their own products. In opening up the EU market, the Europeans should take into account the concept of consumption and human philosophy, and gradually by, low-grade to the development of high-grade furniture. (06-9-6)