中国服装应寻求发言权时尚« oursolo.net

中国有20亿人的服装纺织工业行列,但在国内市场的{dj0}服装品牌,80%来自国外,10%来自香港和台湾。这一现实也可以解释为,我国服装品牌的未来增长和发展的潜力仍然很大。

空间在错误的增长?当前的国际纺织价值链,主要是由于政府最重要的技术和品牌,获得了这两种产品的利润所得占全部利润的80百分之。因此,技术和品牌创新的重要性。

事实上,中国服装行业的OEM商(OEM)已经做得很好海外公司往往拥有从低档超市货品中资企业的{zgj}的衣服可以产生“无缝”。

近年来,中国的纺织品和服装工业的技术创新,大大提高了科技贡献率的产品不断改进,但我们的品牌建设非常缓慢。

品牌建设的创造性地发展而定。随着人民的物质和文化生活水平提高的标准,服装贸易,不仅物质交易,它更是一个文化价值的体现。因此,有必要通过创造性的满足个性化的审美追求时尚,这也要求企业必须改变业界的传统思维模式,消费者的需求,也告别了依靠大量同质产品的规模化生产,压缩生产成本,获得的剩余价值的生产模式。

时尚通过获得的最终权力话语带来价值增值产业,实现产业的健康发展应是中国服装企业发展的未来。一个企业拥有了时尚的话语权的领域,我们必须创造和创新能力为核心,这不仅有利于纺织和服装企业企业发展,以提高家庭用品,消费电子,汽车附加值,其他生活方式相关的公共同样有意义的工业产品。
在高速增长的数量实现
,中国的纺织和服装工业是制造业的服务,从“中国制造”的创新制造转向“中国创造一个从”转变,从传统的制造业“世界加工厂”到“时尚发源地”转变。

Chinese clothing should seek the right to speak Fashion

China has 20 million people’s clothing textile industry ranks, but in the domestic market’s top apparel brands, 80% from abroad, 10% from Hong Kong and Taiwan. This reality can also be interpreted as, the Chinese clothing brand’s future growth and development potential is still very great.

the growth of space in the wrong? The current international textile value chain, mostly attributable to the proceeds of the most important technologies and brands, access to the profits of the two products accounted for 80 percent of all profits. Therefore, the importance of technology and brand innovation.

In fact, the Chinese garment industry OEM (OEM) has done very well overseas companies often boast of Chinese enterprises from low-grade supermarket goods to the top senior clothing can produce a “seamless.”

In recent years, China’s textile and garment industry in technological innovation has greatly enhanced the contribution rate of science and technology products continue to improve, but our brand building is very slow.

brand building depends on the development of creative fashion. With the people’s material and cultural standard of living improve, clothing trade has not only material transactions, it is more a manifestation of cultural values. Therefore, it is necessary to meet the needs through the creative fashion consumers personalized aesthetic pursuit, which also requires enterprises must change the traditional mode of thinking of the industry, say goodbye to rely on large-scale production of homogeneous products, compressed production costs to obtain the residual value of the production patterns.

fashion discourse through access to the ultimate authority to bring value-added industries, realize the sound development of industries should be the future of Chinese clothing enterprises development. An enterprise to have the right of the field of fashion discourse, we must be creative and innovative enterprise development as a core competence, which is conducive not only to textile and garment enterprises to improve the added value of household goods, consumer electronics, automotive and other lifestyle-related public equally meaningful industrial products.

in the realization of the amount of high-speed growth, China’s textile and garment industry is from the traditional manufacturing industries to service the manufacturing industry, innovative manufacturing shift from “Made in China” to “China to create a” shift from the “World processing plants “to” the birthplace of fashion “changes. (07-12-3)

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